Third-Party Events & Executive Experiences Manager

Role Description Working on the Chicago Experiential Marketing team and as part of the global Content & Platforms group, this role reports to the Senior Director of Experiential Marketing. The Manager will lead coordination, planning, and execution of third-party conferences and industry events where the brand has a presence. This includes events involving multiple business units, sponsor ships, speaking engagements, and activations.

The Manager serves as the central point of contact for all third-party event involvement and oversees cross-portfolio alignment. The role ensures a cohesive brand presence, strong internal collaboration, and consistent communication across partners and teams. Responsibilities include planning, logistics, vendor management, contracts, budget tracking, and ensuring that required inputs for measurement and reporting are collected. The role will also support exploration and development of executive-level experiences.

This includes evaluating existing internal programs, identifying new opportunities, and helping shape recommendations and business cases for potential executive engagement strategies. This is a hybrid role requiring four days per week onsite in our Chicago office. Key Responsibilities Third-Party Conference Strategy and Coordination

• Maintain and lead the cross-portfolio third-party events calendar.
• Partner with stakeholders to determine event goals, participation level, and success criteria.
• Evaluate opportunities and make recommendations based on strategic fit and expected outcomes.
• Guide participating business units through planning requirements, deadlines, messaging, and deliverables.
• Prepare and manage event briefs, timelines, recaps, and planning documents.
• Work with brand, design, and content teams to ensure a cohesive and consistent presence.

• Oversee event logistics including shipping, vendor coordination, booth or space setup, and staffing.
• Manage contracts, scopes of work, invoices, and payments.
• Track event budgets and maintain organized documentation.
• Coordinate with social teams on pre-event, live, and post-event content plans.
• Lead planning meetings and post-event reviews with stakeholders.

• Define measurement inputs and performance metrics in partnership with the Senior Director.
• Ensure business units provide required data and supporting information.
• Compile, analyze, and summarize performance results.
• Identify strengths, gaps, and recommendations for future involvement.
• Maintain an archive of reports, data, and insights.

• Research and evaluate opportunities for executive-level customer and partner experiences.
• Review existing internal programs to identify best practices and opportunities for alignment.
• Recommend ways to collaborate with or adapt existing programs.
• Participate in building business cases for new or expanded executive experience offerings, including value, audience fit, and budget needs.
• Track insights, options, and opportunities to support leadership decision making.

• Maintain organized documentation and shared resources.
• Support communication across internal partners, agencies, and vendors.
• Prepare presentations, meeting notes, and stakeholder updates.
• Identify opportunities to streamline workflows and develop repeatable planning frameworks.

• Bachelor’s degree in Hospitality or Marketing.
• Experience coordinating events and managing logistics.
• Ability to oversee multiple events and timelines at once with strong attention to detail.
• Strong communication and interpersonal skills for working with cross-functional stakeholders.
• Ability to collect and interpret event data and contribute to insights.
• Experience working with creative, brand, or design teams.
• Strong project management skills and follow-through.
• Comfortable in a fast-paced environment with shifting priorities.