Vice President, eCommerce

Company description

Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we’ve created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

Publicis Groupe is seeking a highly strategic VP, eCommerce to lead client engagement across our Managed Services team.

The Vice President, eCommerce is an expert in end-to-end eCommerce strategy and execution, responsible for helping clients grow sales and share by optimizing both organic drivers and influencing paid media approaches. This role will influence client P&L performance across Amazon, Walmart, and key marketplaces while integrating retail media strategy (Search, DSP, RMNs) to deliver profitable, scalable growth.

This individual will act as an extension of the client’s team, partnering closely with senior client stakeholders and internal agency functions. The role may include direct team leadership (up to three reports initially) and cross-functional influence across Analytics, Retail Media Activation, and broader agency capabilities.

At this level, you are expected to operate independently, prioritize effectively, and engage confidently with senior client leadership across a range of eCommerce topics.

• Serve as the senior day-to-day eCommerce client lead, operating as an extension of the client organization
• Lead weekly business reviews (WBRs), monthly performance reviews, and quarterly planning cycles
• Build relationships up to VP/C-suite level to align on growth and profitability goals
• Translate client objectives into actionable eCommerce and integrated media strategies
• Partner with broader agency teams (e.g., Media, Brand) to ensure unified client delivery

• Drive marketplace revenue growth, margin expansion, and contribution profit initiatives via organic performance
• Support and influence strategies across assortment, pricing, promotions, and trade investment optimization
• Guide PDP content strategy and conversion optimization to improve performance
• Establish KPIs, operating cadence, and best practices to drive consistent results in eCommerce performance (e.g.,
• Instock levels, organic sales, inventory health, etc.)

• Oversee full-funnel retail media strategy across RMNs, including Sponsored Ads and DSP
• Ensure retail media is fully integrated with eCommerce strategy
• Drive improvements in incrementality, attribution, and media efficiency
• Partner with activation teams to execute and scale media strategies aligned to commercial objectives

• A self-starter with strong ownership, curiosity, and a drive to continuously learn
• Highly collaborative and solutions-oriented
• Comfortable operating autonomously in a client-facing environment across multiple disciplines
• Passionate about efficiently growing eCommerce businesses through data-driven strategies
• Strong communicator with the ability to influence senior client stakeholders

• 12+ years of experience in eCommerce or digital commerce (CPG preferred)
• Deep expertise in Amazon and Walmart ecosystems
• Strong experience with Retail Media, including Amazon Ads, DSP, and attribution frameworks
• Proven ownership or influence of eCommerce P&L (revenue and margin)
• Strong written, verbal, and presentation skills appropriate for executive-level engagement
• Experience with in a holdco agency model or consulting environment supporting external clients
• Experience scaling eCommerce businesses or portfolios
• Exposure to additional marketplaces (e.g., Tik Tok Shop, Instacart)

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating…