Sr. Brand Manager

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Full-Time Regular Management US

9 days ago Requisition

Salary Range: $ To $ Annually

THE ROLE:

• This position will report to the:
  SVP of Marketing
• Travel Requirement:
• Location:
  Remote
• FLSA Status:
  Exempt
• Employment Category:
  Full time Regular

Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages.

Bolthouse Farms is a pre-eminent provider of chilled juice, smoothies, shakes, and protein drinks. Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health.
Evolution Fresh is a premier cold-pressed juice brand with national availability. And,
SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans.

The company operates its North American business from facilities in Southern California, and the Greater Chicago Area. To learn more, please visit  .

JOB DESCRIPTION :

Generous Brands is looking for a Senior Brand Manager who is the ultimate team player: a marketer who drives brand strategy and can flex creative, but stays grounded in the business fundamentals that make campaigns actually work. You will sit at the center of our collaboration with cross-functional partners in integrate marketing, setting the direction and connecting the dots, while our partners bring their craft to execution.

The right person is deeply collaborative, creatively confident, and just as comfortable talking retail impact as talking culture.

WHAT YOU’LL BE RESPONSIBLE FOR IN THIS ROLE

BRAND STRATEGY AND DIRECTION

• Own the brand strategy and campaign vision, translating brand positioning into clear direction that guides the whole team
• Write sharp, inspiring creative briefs that set integrated partners up to do their best work
• Shape brand moments and mini moments, from tentpole activations to reactive cultural plays, and keep every touchpoint laddering to one idea
• Serve as steward of brand voice, visual identity, and positioning consistency across all consumer touchpoints

A-LIST PARTNERSHIPS AND MEDIA SUPPORT

• Support A-list and celebrity partnerships for the brand, from identifying the right fit through strategy, and steward these relationships end to end
• Lead day-to-day management of our awareness media agency, briefing, plan evaluation, and holding partners to a high bar
• Partner with the Integrated Marketing team as they activate campaigns across social, owned ecommerce channels, influencer, and gifting, aligning on strategy, timing, and measurement

COLLABORATION AND BRINGING CAMPAIGNS TO LIFE

• Be the connective tissue across brand, integrated, ecommerce, cross-functional, and external partners, keeping everyone moving toward the same idea
• Bring a strong point of view on what great looks like and champion the work through development, without needing to own every execution yourself
• Champion test-and-learn behavior across the team: pilot fast, read signals, scale what wins
• Be the brand filter on actionable cultural moments and bubble up opportunities that feel aligned to brand ethos

BUSINESS FUNDAMENTALS AND RETAIL IMPACT

• Stay grounded in the numbers: track brand health, velocity, and share using syndicated data (Circana/Nielsen/SPINS) and consumer insights, and use them to shape strategy
• Understand how brand and campaign work shows up at retail, and connect marketing activity to velocity, distribution, and business outcomes
• Ability to use data to drive flavor innovation recommendations, and collaborate with cross-functionals to commercialize new SKUs and LE products
• Partner with sales strategy and category management to develop compelling sales stories on brand strategy, product initiatives, and campaigns
• Keep the full program accountable to brand positioning and to the business

REQUIRED

SKILLS AND ABILITIES:

• 5+ years of brand marketing experience, ideally in CPG or a consumer brand, with…