Associate Director, Account Management - CREO

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) - delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.

The Associate Director, Account Management, is a centralized role that will be tasked with driving Influencer strategy and client management within OMG’s dedicated managed service product, Creo. The core responsibility of the role is overseeing a group of Account Management professionals, leading client/agency communications, presenting campaign strategy and campaign reporting and serving as key point of contact throughout a partnership lifecycle.

The role will serve all OMG agencies across the organization, working in symphony with clients and IATs on the execution and amplification of Creator campaigns.

• Lead influencer communication for OMG, OMC, and Creo clients, including proposal development, commercial agreements, and client communication from initial briefing to completion
• Communicate influencer marketing within the digital/paid media ecosystem and aid in the operationalization of service offerings and subsequent value positioning tied to the media environment
• Lead client communication across influencer campaign lifecycle from identification to campaign reporting, and possess strong communicative abilities to relay the respective stages to clients
• Articulate workback schedules and coordinate internal and external deliverables to keep timelines on track

• Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to communicate the impact to client business
• Work in partnership with OMG COE platform teams and channel stakeholders to implement best practices across functions including but not limited to asset development, media amplification, commerce, and measurement

• In-depth understanding and mastery of Influencer marketing and an ability to match brand narratives with Creator-led storytelling
• Strong agency account management background and comfort in leading internal and external conversations
• Thorough understanding of the Influencer ecosystem including paid and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement
• Excellent relationship building with internal and external stakeholders
• Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view