Manager, ECM Operations

Job Title

Manager, ECM Ops – BU Partnership

The eCom & Customer Marketing Ops team is charged to elevate retail & customer marketing activation and serve as strategic business advisors to the brands within a business unit. This role partners with multiple brand teams to plan, create and execute retail media, customer marketing and a digital shelf to advance commercial outcomes, and drive sales. The role will touch all parts of the planning & execution life-cycle, from annual planning to monthly business reporting, evergreen digital shelf/stores, and campaign activation.

The strongest candidates will possess a learning mindset, collaborative mindset, creative and/or media experience and a bias towards action.

Partnership

• Serve as an extension of the business unit team, building relationships with brand partners through established routines and day-to-day collaboration to understand business priorities, risks, and plans, and translate relevant updates to ECM teams.
• Prepare materials for monthly business unit share-outs by consolidating inputs from multiple ECM teams and data sources into clear, action-oriented updates for business unit stakeholders.

Performance

• Partner with the Business Development Senior Manager to prepare monthly eCommerce performance reporting, highlighting key drivers, drags, and implications for the business.

Sales Execution

• Develop sales materials that support customer marketing and retail media initiatives in partnership with BU Sales Strategy.
• Partner with Sales Operations and Business Unit Sales Strategy teams to brief and help commercialize new in-store merchandising vehicles.

Marketing at Retail

• Connect brand marketing activity to retail execution, managing retail extensions, activations and sales communications.
• Manage timelines, feasibility, and delivery requirements for retail programs, advising brand teams on end-to-end timing and ensuring on-time execution.
• Consolidate, review, and provide input on tactical media plans across customers and programs
• Execute non-customer specific commerce media programs (3P)
• Reinforce and uphold creative standards in all retail executions, across customer teams.
• Partner with the digital shelf team at the right points in the planning process to support a fully integrated eCommerce strategy.
• Develop retail briefs and provide creative oversight in partnership with the Commerce Creative AOR and Brand Communications Director, including guidance through execution and production.

• Experience developing strategies in eCommerce, customer marketing, retail media, or a related creative or commercial field, preferably within the CPG industry.
• Familiarity with common eCommerce, retail media, and digital performance KPIs.
• Data fluency, with experience working with performance, budget, or planning data to identify insights and inform decisions.
• Demonstrated learning agility, with the ability to absorb new concepts quickly and apply new information effectively.
• Proven ability to tell stories with data, visualizing key points and translating complex information into clear reporting and practical recommendations.
• Strong project management skills in a matrixed organization, including the ability to break large initiatives into actionable steps, manage multiple stakeholders, and a broad range of initiatives.
• High attention to detail and strong standards for accuracy across planning, reporting, and executional outputs.
• Excellent written and verbal communication skills, with the ability to explain complex or unfamiliar concepts clearly and effectively.
• Ability to navigate a complex matrix organization and work effectively across cross-functional teams.
• Experience evaluating or shaping creative work for marketing, retail, or advertising programs is preferred.

This position is considered a hybrid role with 3 days in the Chicago office, normal office environment with limited travel or visits to external locations; offices are open work spaces. Additionally, this role requires ability to work a salaried, exempt schedule to best execute against customer and internal…