Performance Marketing Strategy Manager

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy.

Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Introduction to the Team Expedia Group B2B connects partners across the travel industry to our leading technology, supply, and services—helping them deliver seamless travel experiences to their customers. From airlines and hotels to financial institutions and other travel platforms, we power smarter, faster, and more impactful travel solutions through the most connected marketplace in the world.

You will support paid media strategy for Expedia Group’s B2B Supply Marketing business. This role connects business goals to channel planning, strengthens how the team operates, and supports better decisions across planning, performance reviews, budget recommendations, and agency management. You will work across a complex paid media portfolio with channel and performance specialists, internal stakeholders, agencies, and external partners. Your judgment, cross‑functional partnership, and ability to execute independently will help surface the right work, clarify priorities, and keep the portfolio moving against the most important business needs.

Paid media decisions are faster, clearer, and better grounded in evidence. Channel and performance specialists have clear direction on priorities, ownership, and escalation paths. Monthly budgets are managed and monitored with greater rigor across the portfolio. Leadership receives clear weekly performance narratives, budget recommendations, and actionable opportunities. Measurement limitations are surfaced early and handled deliberately. Reporting, prioritization, and escalation cadences are consistent across the portfolio.

The function is less dependent on manual reconciliation and individual backstopping and is more resilient as a system.

• You have significant experience in paid media, performance marketing, growth marketing, or a related strategy and operations role.
• You have demonstrated success supporting cross‑channel paid media planning across multiple publishers and performance objectives, including SEM, paid social, and programmatic.
• You have strong judgment and can work independently in ambiguous, fast‑moving environments.
• You have experience making budget allocation recommendations, participating in pacing discussions, and supporting performance tradeoff decisions across a paid media portfolio.
• You can translate data into executive‑ready weekly performance narratives, recommendations, and business cases.
• You have experience working with agencies or external vendors and influencing cross‑functional stakeholders without relying on direct authority.
• You have deep familiarity with performance measurement, attribution tradeoffs, reporting limitations, and diagnosing performance or process issues.
• You have proven experience designing or improving operating models, cadences, workflows, or business processes in a marketing organization.
• You have excellent written and verbal communication skills, with the ability to simplify complex issues for senior audiences.

• Experience in travel, B2B marketing, marketplace, e‑commerce, or another high‑scale digital acquisition business.
• Familiarity with paid media and measurement tools and data environments, such as platform reporting, GA4, campaign management tools, and performance reporting systems.
• Experience balancing strategic planning with day‑to‑day operational realities in a…