Performance Marketing Strategy Manager

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you ll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Expedia Group B2B connects partners across the travel industry to our leading technology, supply, and services—helping them deliver seamless travel experiences to their customers. From airlines and hotels to financial institutions and other travel platforms, we power smarter, faster, and more impactful travel solutions through the most connected marketplace in the world.

The Performance Marketing Strategy Manager will support paid media strategy for Expedia Group s B2B Supply Marketing business. This role connects business goals to channel planning, strengthens how the team operates, and supports better decisions across planning, performance reviews, budget recommendations, and agency management.

You will work across a complex paid media portfolio with channel and performance specialists, internal stakeholders, agencies, and external partners. Your judgment, cross-functional partnership, and ability to execute independently will help surface the right work, clarify priorities, and keep the portfolio moving against the most important business needs.

• Support cross-channel paid media planning by translating business goals into actionable priorities, recommendations, and next steps across SEM, paid social, and programmatic.

• Partner with channel specialists, performance specialists, agencies, vendors, and teams including analytics, finance, creative, and product to support strategic priorities and day-to-day decision-making.

• Establish and maintain a clear operating rhythm for prioritization, performance reviews, issue triage, escalation, accountability, and follow-through across the paid media portfolio.

• Drive weekly performance readouts for leadership, translating channel inputs into a clear portfolio narrative that highlights actions, risks, recommendations, and unresolved measurement gaps.

• Provide budget allocation recommendations and conduct regular budget check-ins to ensure pacing and investment decisions remain aligned to business goals.

• Improve decision quality by distinguishing verified performance from directional signals, identifying channel mix and experimentation opportunities, and ensuring recommendations are grounded in business relevance and measurement quality.

• Identify manual, slow, or ambiguous reporting, measurement, and planning workflows and help convert them into more durable, scalable processes.

• Paid media decisions are faster, clearer, and better grounded in evidence.

• Channel and performance specialists have clear direction on priorities, ownership, and escalation paths.

• Monthly budgets are managed and monitored with greater rigor across the portfolio.

• Leadership receives clear weekly performance narratives, budget recommendations, and actionable opportunities.

• Measurement limitations are surfaced early and handled deliberately.

• Reporting, prioritization, and escalation cadences are consistent across the portfolio.

• The function is less dependent on manual reconciliation and individual backstopping and is more resilient as a system.

• You have significant experience in paid media, performance marketing, growth marketing, or a related strategy and operations role.

• You have demonstrated success supporting cross-channel paid media planning across multiple publishers and performance objectives, including SEM, paid social,…