Forums - Section Marketing Specialist
Job in
Chicago, Cook County, Illinois, 60290, USA
Listed on 2026-08-17
Listing for:
American Bar Association
Full Time
position Listed on 2026-08-17
Job specializations:
-
Marketing / Advertising / PR
Marketing Communications, Marketing Management, Marketing Strategy, Market Research
Job Description & How to Apply Below
- Develop strategic direction and marketing plan for all entity offerings.
This includes but is not limited to creating cohesive brand awareness, developing message platforms, marketing entity activities and achievements, honing the entity's public perception, identifying suitable target audiences and establishing effective marketing efforts.
- Develop strategic marketing plan, including tactics such as branding, cost-benefit analysis, strategic goals and non-dues revenue generation initiatives.
- Integrate all entity marketing and communication efforts.
- Market products, events and other services, such as sponsor ships. Responsible for major revenues streams.
- Serve as member liaison, which may include staffing member committees.
- Perform research and data analysis to aid in strategic decision making.
- Mentor and coach marketing staff of entity.
- Other duties as assigned.
- Bachelor's degree from four-year college or university (or equivalent experience)
- Minimum of 5-7 years marketing and communications experience with a minimum of 2 years experience in the membership association context.
- Written/Oral Communications Skills
- Advanced - Financial Management and Budget
- Advanced - Project/Campaign Management
- Advanced - Office software:
Microsoft Office Suite, Relational database software, campaign management tools.
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