Marketing Manager

Hornblower Group

Hornblower Group is a global leader in experience and transportation. Spanning a 100-year history, Hornblower Group's portfolio of international offerings includes water- and land-based experiences and ferry and transportation services. City Experiences, Hornblower Group's premier experience division, offers dining and sightseeing cruises and walking and food tours through the City Cruises, Walks, and Devour brands. City Ferry, part of Hornblower Group's Ferry and Transportation Division, is the largest private operator of high-speed passenger and vehicle ferries in the United States, carrying more than 10 million passengers annually and operating services including NYC Ferry, Puerto Rico Ferry, and other regional ferry systems.

Hornblower Group's subsidiaries include Hornblower Marine, which provides vessel outhaul and maintenance services at Bridgeport Boatworks in Bridgeport, Connecticut, and Seaward Services, Inc., a full-service shipping, waterfront logistics and management company that specializes in the operation and maintenance of government and commercial vessels. Additionally, Anchor Operating System, LLC, a Hornblower Group subsidiary and independent entity, provides reservation, ticketing and website integration services for clients in the transportation, tourism and entertainment industries.

Today, Hornblower Group's global portfolio covers over 10 countries, over 50 U.S. cities and serves more than 20 million guests annually. Headquartered in Orlando, Florida, Hornblower Group's additional corporate offices reside in San Francisco, California;
Boston, Massachusetts;
Chicago, Illinois;
London, United Kingdom;
New York, New York;
Dublin, Ireland; and across Ontario, Canada. For more information, visit

The Marketing Manager develops and executes localized marketing strategies that drive revenue, increase brand awareness, and enhance guest engagement across assigned ports or regions. This role serves as the local brand ambassador by ensuring brand consistency while adapting national initiatives for local markets. Working closely with port leadership and corporate teams, the position executes campaigns, partnerships, events, and content that support ticket sales and business growth.

The role also manages local marketing budgets, tracks campaign performance, analyzes market trends, and provides strategic recommendations to optimize results. Success in this position requires strong collaboration, project management, communication, and analytical skills to deliver effective marketing initiatives and support revenue growth.

Content & Production Support

• Identify opportunities for local photoshoots and social content development.
• Develop a plan with well thought-out goals and objectives for local content capture need
• Oversee local content capture, including sourcing models and photographers, coordinating locations, and managing production logistics.
• Serve as the local point of contact for full-scale brand photo and video shoots, coordinating crew logistics, talent management, and operational support.
• Collaborate with Social on content capture assignment; be ports content "creator" where applicable.

Budget Management

• Maintain full ownership and accountability for local marketing budgets for assigned port(s) or region(s). Participate in financial port reviews to represent marketing.
• Develop and maintain budget forecasts and projections aligned with marketing plans and revenue goals.
• Track marketing spend across campaigns, partnerships, media buys, and activations to ensure efficient allocation of resources.
• Conduct billing reconciliations and review vendor invoices to ensure accuracy and alignment with approved budgets.
• Identify opportunities to optimize marketing spend and maximize return on investment while maintaining fiscal responsibility.
• Develop local media, community and vendor relationships to supplement budget and expand trade opportunities.

Port/Region performance tracking and analysis

• Monitor local competitive activity, trends, and market shifts through research, observation, and on-the-ground engagement.
• Summarize insights and…