Senior Manager, Influencer & Partnerships

Summary

The Senior Manager, Influencer & Partnerships is Topstep's dedicated lead for influencer and creator marketing — responsible for building, shaping, and scaling a partnership ecosystem that drives awareness, trust, and connection with our traders and aspiring traders. This isn't a purely executional role. We're looking for someone who brings both strategic muscle and operational follow-through: someone who can help develop compelling influencer strategies and campaign concepts, collaborate closely with internal teams to bring them to life, and own the end-to-end execution of creator programs from ideation through reporting.

This is an important role that will serve as the day-to-day relationship lead for Topstep's growing roster of influencer and creator partners.

• Steward Topstep’s influencer and creator strategy — from program design to roster development — ensuring Topstep connects with traders and aspiring traders in authentic, relevant ways.
• Identify, recruit, and build long-term relationships with creators across trader, finance, and cultural personas.
• Develop and manage trader advocacy programs that deepen community engagement and generate authentic organic content.
• Stay plugged into the creator economy, from new formats, to platform innovation, partnership models, and measurement, and bring those insights into Topstep's approach.
• Continuously push for fresh, creative ways to partner with creators beyond standard content integrations.

• Collaborate with marketing leadership and cross-functional teams — social, community, brand, growth, content, product — to develop integrated influencer campaigns.
• Contribute to creative ideation and campaign concept development; bring a point of view to how Topstep shows up through external voices.
• Own end-to-end campaign execution: briefing, content development, approvals, and optimization.

• Build relationships across the broader trader ecosystem — educators, communities, media, and emerging voices.
• Identify partnership opportunities and competitive activity; recommend where Topstep should participate, partner, or monitor.
• Support marketing leadership on select broader strategic partnerships as needed.

• Build and maintain operational infrastructure: workflows, playbooks, tracking, compliance documentation, and partner payments.
• Serve as the primary point of contact for all creator and influencer relationships.
• Prior people-management experience strongly preferred; this role is expected to grow into a people management position in the near term.

• Define success metrics and own performance reporting for influencer programs, in collaboration with marketing leadership and measurement.
• Contribute to measurement strategy — including how metrics and benchmarks are evolving across the influencer space.
• Monitor programs and recommend optimizations based on performance.

• 5 + years of influencer and creator marketing experience — strategic, creative, and executional; end-to-end ownership required.
• Proven ability to shape influencer strategy and campaign concepts, not just execute against a plan.
• Deep familiarity with the influencer and creator economy — platforms, content formats, partnership models, impact measurement, and how the space is evolving.
• Trading, fintech, or financially-adjacent experience strongly preferred; futures or prop trading fluency is a meaningful differentiator.
• Creative thinker and strong collaborator — brings ideas to the table and works well across teams and with talent.
• Excellent communicator and relationship builder; skilled at nurturing long-term partnerships with creators and internal stakeholders alike.
• Highly organized, proactive, and self-sufficient across logistics, partner communications, compliance documentation, and operations.
• Influencer management platform experience (Sprout Influencer or comparable) preferred.
• Experience navigating compliance or regulated industries and content review workflows a plus.

• Topstep is an engaging working environment which…