Marketing Director

Department: Marketing |
Location: Chicago, IL (In-Office)

Reports To: Sr. VP Marketing|
Type: Full-Time

NAV Fund Services is a global fund administration company with over $450 billion in assets under administration, serving 2,550+ clients across hedge funds, private equity, venture capital, and digital asset funds. We are building a best-in-class marketing function to support our growth as a mid-market specialist and trusted operational partner to fund managers worldwide.

We are looking for a hands-on, highly organized Event Marketing Director to own events and conferences as a strategic marketing channel. This person will be responsible for the end-to-end planning, execution, and measurement of NAV’s event program — including partner events, owned events, industry conferences, and intimate client engagements. The role is equal parts logistics operator, relationship builder, and revenue driver.

You will work closely with the marketing, sales leadership, and external partners (audit firms, law firms, prime brokers) to design an events program that generates qualified pipeline, deepens client relationships, and positions NAV as a visible, credible presence in the alternative investment ecosystem.

• Owned Events: Plan, produce, and execute NAV-hosted events across formats — cocktail receptions, seated dinners, panels, golf outings — in key markets including New York, Chicago, and emerging geographies (DC, West Coast).
• Partner Events: Manage co-hosted events with audit firms (Richey May, KPMG), law firms (Alston & Bird, Walkers, Ogier), OCFOs (Windstream, Paro), and prime brokers (Jefferies, StoneX). Own the partner relationship for event logistics, guest lists, and co-branding.
• Conference Strategy: Identify, evaluate, and manage NAV’s presence at industry conferences (GAIM Ops, Digital Assets Summit, iConnections etc.). Negotiate sponsor ships, coordinate booth logistics, manage speaking opportunities, and staff on-site.
• Pipeline & Revenue Accountability: Track event-sourced leads and conversions. Build and maintain an event attendance log, segment attendees by fund type, size, and geography, and report on event ROI to marketing and sales leadership.
• Outreach & Audience Development: Build targeted invite lists, manage outreach campaigns for event attendance, and develop strategies to attract new attendees (not just repeat guests). Coordinate with the performance marketing and email teams to drive registrations.
• Event Segmentation: Develop segment-specific event programming across NAV’s core verticals — hedge funds, digital assets, private credit/PE — tailored to the audience’s seniority and interests.
• Vendor & Venue Management: Source and manage venues, caterers, AV, signage, swag, and all third-party vendors. Negotiate contracts and manage event budgets.
• Flagship Event Development: Work with the Head of Marketing to conceptualize and launch NAV’s signature annual event, building on precedent set by prior company-hosted gatherings.
• CRM & Data Hygiene: Ensure event data flows back into the CRM — attendance records, lead status, follow-up actions. Partner with sales ops to close data gaps around client geography and event history.
• Travel: Travel regularly (estimated 30-40% of the time) to attend and manage events across the US, with occasional international travel for key conferences.

• 10 - 12 years of experience in B2B event marketing, ideally within financial services, fund administration, banking, fintech, or professional services.
• Proven track record of planning and executing multi-format events (intimate dinners, large-scale conferences, partner co-hosted events) with measurable business outcomes.
• Experience managing partner and co-sponsor relationships with professional services firms (audit, legal, prime brokerage is a strong plus).
• Strong project management skills — comfortable managing multiple events simultaneously across different stages of planning.
• Highly organized with sharp attention to detail on logistics, timelines, budgets, and vendor contracts.
• Experience with event marketing platforms, CRM systems, and marketing automation tools.…