Senior Vice President, Consumer Brands (Chicago

At MSL, we're on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We're proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we're looking for passionate creators and storytellers who want to do the same.

But it's not just our work (and the awards we win for it) that energizes us, it's who we are as a team. A team of powerhouse professionals that is driven by three core values:
Leading, Learning and Loving. A team that has ranked us a "Best Place to Work" in the industry year over year. If you like what you've read so far, please go on for details on the SVP role we have open.

What we're looking for
: A Senior Vice President for MSL's Consumer practice in our Chicago office.

What you bring to the table: Significant experience in consumer marketing with a focus on executing national programs, expertise in leading as part of an integrated team and the ability to build strong, deep relationships with clients. You live and breathe culture. Your Tik Tok FYP is basically a focus group, you know what's trending before your group text does, and you have a point of view on why it matters for brands.

You're also a strong combination of collaborative spirit, innovative thinking, and has a passion for current trends.

What you'll do: Inspire your teams to turn culture into influence, spot what's next before it trends, and build integrated social-first programs that get people talking, sharing, searching and acting.

Here's our promise: Give us your all, and we'll provide the space and inspiration to go wherever you want to go. You'll bounce ideas off of and get feedback from the industry's best thinkers. You won't be a part of the conversation, you'll create it.

Responsibilities:

• Serve as senior integrated business lead for one of the country's most influential retail brands, shaping strategies, conversations and cultural moments that drive trust, relevance and business impact.
• Bring a working knowledge of paid, social, influencer, digital and emerging channels, with the ability to connect disciplines into integrated programs that drive results.
• Maintain deep understanding of the clients’ businesses, priorities, challenges and the competitive landscape.
• Lead the development of modern social-first communications strategies that incorporate AI search, LLM visibility and emerging discovery behaviors alongside earned, social and influencer approaches.
• Champion integrated PESO thinking that connect channels into one seamless storytelling ecosystem.
• Bring a relentless focus on culture, identifying emerging conversations, platform behaviors, creators and consumer shifts that can shape brand relevance and influence.
• Elevate creativity from brand strategy to activations, drive innovative marketing programs to help client achieve goals.
• Secure and expand agency relationship; and grow agency billings.
• Build rapport and credibility with clients, based on trust and expert counsel.
• Lead high-performing, integrated teams across earned, social, influencer, digital, paid and creative disciplines, bringing diverse perspectives together behind one connected strategy.
• Develop talent and inspire teams to think bigger, challenge convention, test new ideas and continually raise the bar for themselves, our clients and the practice.
• Oversee account team operations, profitability and finances, and organic growth plans to meet or exceed revenue goals.
• Lead new business pitches.

Requirements/

Skills:

• 12+ years previous experience and a B.A. in Public Relations, Communications or a related discipline
• Equal parts strategist, culture junkie and storyteller, with the ability to connect what's happening in culture to what matters in business
• A natural curiosity for what's next, from emerging influencer communities and consumer behaviors to new platforms, technologies and cultural moments
• Experience building integrated PESO programs where earned, paid, shared and owned channels work together to drive conversation, relevance and impact
• Strong…