Director, Ecommerce - Digital Shelf

Company Description

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines
- Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy - that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results.

Learn more at

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines
- Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy - that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results.

Learn more at

We’re looking for a Director, Ecommerce
- Digital Shelf to create impact and help our clients navigate the dynamic, fast-changing Ecommerce landscape. This role owns strategic client relationships, serving as the Ecommerce lead and trusted advisor responsible for driving client satisfaction, business growth, and long-term partnership success. This requires understanding emerging areas of Ecommerce and incorporating those insights into strategic recommendations across the Ecommerce ecosystem. This role will have 1-2 direct reports.

Candidates must reside within a commutable distance from our Chicago, Detroit, Minneapolis or New York office for a hybrid work schedule.

The Director will engage with clients as the strategic Digital Shelf lead on their business:

• Develop customizable, yet scalable strategic solutions that position our agency as a best-in-class Digital Shelf partner for our clients.
• Lead a team of functional experts to strategize, execute and measure solutions that are focused on ensuring digital shelf content effectiveness and end-to-end digital shelf support is optimized to enable a connected, seamless shopper experience for our clients’ brands and products.
• Core functions include marketplace assessments, full-scale audits, competitive insights, new product launch support, keyword research, SEO- and AEO-optimized copy development, evergreen and seasonal content development, product data management, and content health analysis.
• Lead business reviews, and educational programs that elevate client knowledge and influence strategic investment decisions.
• Lead emerging commerce capabilities including Agentic Commerce, AI visibility, AI search optimization, and governance frameworks that help brands win across AI-powered discovery environments.
• Evaluate, implement, and maximize commerce technology partners and platforms including content optimization, syndication, analytics, AI visibility, and digital shelf measurement solutions.
• Partner with cross-functional teams to drive catalog operations, syndication governance, product information management, and content health programs that improve discoverability, conversion, and operational efficiency across retailers.
• Manage projects towards client budgets, internal billing expectations and P&L goals.
• Identify and develop incremental growth opportunities through retailer assessments, AI/agentic commerce consulting, audits, workshops, operational optimization, and emerging…