Vice President, Digital

Company description

At MSL, we’re on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We’re proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we’re looking for passionate creators and storytellers who want to do the same.

But it’s not just our work (and the awards we win for it) that energizes us, it’s who we are as a team. A team of powerhouse professionals that is driven by three core values:
Leading, Learning and Loving. A team that has ranked us a “Best Place to Work” in the industry year over year.

What we’re looking for: A Vice President, Digital for MSL’s Consumer Brands practice in Chicago

What you bring to the table: As an integral member of the team, you will lead social and influencer strategy and execution across Consumer Brands accounts. We are looking for an ambitious, digitally native and social-obsessed leader who understands how ideas move today: across platforms, influencers, communities, paid amplification, earned conversation and culture. You live and breathe culture, understand platform best practices, and have a clear point of view on how influencers, creators and emerging voices can help ideas travel, earn attention and drive business impact.

You’re also a strong combination of collaborative spirit, innovative thinking, and have a passion for current trends.

What you’ll do: Turn culture, influencer and platform behavior into social-first ideas that get people talking, sharing, searching and acting.

• Lead the development of social and influencer strategies that align with client business goals and connect earned, owned, paid and shared channels into one clear ecosystem
• Create social-first ideas and programs designed to travel across platforms, influencers, communities and earned media, helping brands move from content to conversation
• Bring a relentless focus on culture, identifying emerging conversations, platform behaviors, influencers and consumer shifts that can create opportunities for brands to show up with relevance
• Translate platform best practices, audience behaviors, content formats and algorithm shifts into smart client counsel, creative briefs and activation plans
• Identify emerging cultural conversations, consumer behaviors and platform trends, helping clients enter relevant conversations rather than simply react to them
• Lead the development and execution of innovative, results-oriented influencer and social programs that compel consumers to action and drive business results
• Identify the right mix of influencers, creators, platform-native talent, brand ambassadors and emerging voices to give ideas credibility, scale and cultural relevance
• Partner closely with earned media, creative, strategy, paid, analytics and client teams to create social-first ideas that are integrated, measurable and built to perform across the PESO ecosystem
• Stay current with social platforms, influencer marketing, AI-enabled discovery, emerging technologies and digital culture to proactively bring forward new opportunities for clients and teams
• Use data, analytics and platform performance to measure success, optimize campaigns in real time and connect social and influencer impact to conversation, influence, discovery and business outcomes
• Challenge teams to test new formats, platforms, influencer models and emerging technologies, helping clients stay ahead of rapidly changing consumer behaviors and digital trends
• Lead and mentor digital team members, fostering a culture of creativity, experimentation, collaboration and excellence while helping build digital fluency across the broader Consumer Brands practice

• 8-10+ years of experience in digital, social, influencer marketing or communications within a consumer-focused agency or brand environment, and a B.A./B.S. in Public Relations, Communications, Marketing or a related discipline
• Digital native who lives and breathes social, with a strong understanding of how platforms, influencers,…