Manager, Creator Activation

Manager, Creator Activation

The Manager, Creator Activation is an integrated role tasked with driving Influencer activation within OMG's dedicated managed service product, Creo. The core responsibility of the role is the client face of the activation team for influencer campaigns, including creator-direct management, negotiation, and execution of social content in response to a client brief and Creo team proposed plans. The role will serve all OMG agencies and as an independent agency, working in symphony with paid social teams to execute paid amplification of Creator campaigns.

RESPONSIBILITIES:

• Creator Activation:
• Responsible for the strategic alignment and vetting of Influencers for specific Client campaigns
• Aggregate submissions of Influencer personalities and maintain quality control
• Input all campaign details into accounting/tracker system
• Execute partnerships with influencers from post contract phase through campaign completion
• Manage content review process between influencer and account team
• Ensure metrics are collected and recaps are developed for all influencer campaigns and programs
• Tracking post completion for revenue recognition purposes
• Stay apprised of new capabilities that are announced on existing social media platforms as well as new emerging social media platforms that are gaining popularity
• Follow social media influencer personalities across multiple social platforms
• Help support the logistics (travel, shipping product, etc.) to Talent/Influencers for a specific campaign
• Participation in weekly team conference calls including calendar invite, room booking and taking and circulating meeting notes
• Influencer travel and coordination as required
• Practice Excellence:
• Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to communicate the impact to client business
• Develop thought leadership pieces, POVs & case studies to galvanize the practice within the OMG ecosystem
• Work in partnership with OMG COE platform teams and channel stakeholders to implement best practices across functions including but not limited to asset development, commerce, and measurement

Required Skills:

• In-depth understanding and mastery of Influencer marketing and an ability to match brand narratives with Creator-led storytelling
• Strong relationships with Influencer community
• Thorough understanding of the Influencer ad and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement
• Excellent relationship building with internal and external stakeholders
• Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view
• Highly analytical and creative mind in strong communication skills
• High levels of integrity, autonomy, and self-motivation
• Strong business acumen and the ability to make highly impactful decisions in a timely manner

Qualifications:

• Bachelor's degree (Marketing/Advertising/Communications preferred)
• 3-5 years of experience within Influencer and media environments
• Hands on experience managing Creators within Influencer campaigns and client management with blue-chip companies
• Detail-oriented and organized with the ability to multi-task and manage priorities
• $80,000.00 - $90,000.00 USD

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.