Marketing Senior Manager - Life Sciences

Marketing Senior Manager
- Life Sciences

Cooley is seeking a Marketing Senior Manager
- Life Sciences to join the Marketing and Business Development team.

Position summary:

This role is part of the Business Unit Marketing Team, which acts as the strategic consultant to, and primary bridge between, practice group leadership and the broader Marketing & Client Development organization. This team translates commercial objectives and competitive insight into marketing and client development plans. They work across Marketing & Client Development to activate these plans, offering the appropriate level of strategic and tactical support tailored to the needs of each business unit.

Position responsibilities:

• Legal Directory & Chambers Strategy:
  Direct the narrative strategy and submission process for legal directories and rankings, ensuring the practice's expertise is represented with high fidelity.
• Market & Competitive Intelligence:
  Lead the research and documentation of baseline market perceptions and competitor practice activities to inform partner-level strategic planning.
• GTM Program Definition:
  Define the content requirements and objectives for practice-led programs (e.g., industry-specific thought leadership) for the Campaign Strategy team to leverage and Content team to execute.
• High-Impact Pitch Strategy:
  Liaise with the Pursuits and Proposals team on the strategy and messaging for complex RFP responses and pitches, ensuring the firm's competitive advantages are clearly articulated.
• "Always Ready" Material Strategy:
  Oversee the development of practice-specific marketing and sales materials, ensuring engagement lists and matter experience are high-quality and strategically aligned.
• Sponsorship ROI Assessment:
  Evaluate industry sponsorship opportunities for strategic fit, providing recommendations to BU leadership based on measurable outcome potential.
• Post-Engagement Strategy:
  Coordinate with Client development and enabling teams to ensure engagement from events and sponsor ships is converted into actionable pipeline opportunities.
• Liaison with Content & Creative:
  Partner with Content and Brand enablers to ensure that practice-specific thought leadership is leveraged as a central element of all journeys.
• People Leader:

• Serve as direct supervisor and mentor to direct reports
• Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests
• Support business professional development and continued educational opportunities
• In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events

• All other duties as assigned or required

Skills and experience :

Required:

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 7+ years applicable experience in the field (e.g., marketing or business development), with 2+ years of exempt/management experience in relevant roles
• Ability to work independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in the areas below, become a resource and mentor to others and more as they progress in different roles within the department
• Prior professional services industry experience and/or B2B marketing experience
• For life science roles, must have demonstrated industry experience in life sciences

Preferred:

• Bachelor's degree
• Supervisory experience
• Prior legal industry experience

Competencies :

• Entrepreneurial by nature
• Excellent attention to detail
• Approaches tasks through a lens of quality and consistency
• Approaches tasks through a digital first lens
• Exceptional interpersonal and communication skills with ability to facilitate and solve problems
• Ability to organize, prioritize and coordinate multiple activities often under tight timelines
• Takes a consultative approach to set goals, drive projects, and achieve outcomes
• Strong judgment
• Team-player with collaborative…