Sr Manager, Marketing Automation

Job Description:

Role Overview

The Senior Manager, Marketing Automation owns the strategy, execution, and governance of the company's marketing automation and lifecycle email programs. This role is the subject-matter expert on Salesforce Marketing Cloud Account Engagement (Pardot) and is the platform owner for CVENT, responsible for overseeing marketing nurture infrastructure, email program strategy, event-to-marketing data integration, and compliance governance across a regulated, multi-audience environment. The ideal candidate combines hands‑on platform expertise with strong cross functional partnership skills and exceptional judgement to lead a highly operational team within a complex global organization.

• Marketing Automation Strategy — Own the strategy, roadmap, and governance for Cboe's marketing automation ecosystem, with Pardot as the primary platform of record for lead lifecycle, nurture, and email execution.
• Email Program Ownership — Plan, build, and optimize email marketing programs — newsletters, product announcements, nurture tracks, transactional and triggered sends — ensuring deliverability, segmentation rigor, and brand/voice consistency across business lines.
• Cvent & Events Integration — Serve as platform owner for Cvent, overseeing event registration workflows, platform integrations as applicable, and the connective tissue between event data and marketing automation nurture streams.
• Data & Systems Integration — Ensure clean handoffs and bidirectional data integrity between Pardot, Cvent, Salesforce CRM, and the company's CDP/analytics stack; partner with marketing/web analytics and IT on integration architecture.
• Segmentation & Personalization — Build and enforce segmentation strategies, audience suppression logic, and personalization rules appropriate for a regulated, multi-audience environment (individual investors, institutional clients, media, partners).
• Compliance & Governance — Ensure all automation and email practices meet CAN-SPAM, CASL, GDPR, and relevant financial services compliance requirements; maintain audit‑ready documentation and preference center governance.
• Measurement & Reporting — Define and report on funnel, engagement, and revenue‑influence metrics (open/click/conversion, MQL-to-SQL conversion, program ROI); translate performance into executive‑ready narratives for EVP/C‑suite stakeholders.
• Vendor & Agency Management — Manage relationships with automation/ platform vendors (Salesforce/Pardot, Cvent); evaluate new capabilities, plug‑ins, and platform upgrades.
• Team Leadership & Enablement — Build scalable templates, playbooks, and governance models that other marketing team members and business‑line stakeholders can self‑serve against; mentor and, as the team grows, manage marketing automation coordinators/specialists.

• Experience — 7+ years of progressive experience in marketing automation and email marketing, including at least 3 years of hands‑on Pardot (Salesforce Marketing Cloud Account Engagement) administration.
• Cvent Expertise — Direct experience owning or heavily using Cvent for event and webinar management, including integration with a marketing automation platform.
• Certifications — Pardot/Salesforce certification (e.g., Pardot Specialist or Consultant) strongly preferred;
  Cvent certification a plus.
• Industry Background — Demonstrated experience in financial services, exchanges, fintech, or another regulated industry with complex, multi‑audience marketing requirements.
• Cross‑Functional Fluency — Proven ability to partner cross‑functionally with sales, CRM administrators, content strategy, web/analytics, compliance, and legal teams.
• Executive Presence — Comfort presenting program performance and…