CRM & Lifecycle Marketing Manager

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Estimated Wage Range $83,000 - $167,300/Annually

COMPANY OVERVIEW
Amrize is building North America. From bridges and railways to data centers, schools, offices and homes, our solutions are inside the buildings and infrastructure that connect people and advance how we live. And we invite you to come and build with us.

As the partner of choice for professional builders, we offer advanced branded solutions from foundation to rooftop. Wherever our customers are, whatever their job, we’re ready to deliver. Our 19,000 colleagues work across 1,000 sites supported by an unparalleled distribution network. Infrastructure, commercial and residential, new build, repair and refurbishment:
We’re in every construction market.

Amrize listed on the New York Stock Exchange and the SIX Swiss Exchange on June 23, 2025, following our spinoff as an independent company. Join us and build your ambition.

Join Amrize as a CRM & Lifecycle Marketing Manage rand help construct what's next. If you're ready to put your skills to work on projects that matter — and build a career with a company that’s building North America — we want to hear from you!

ABOUT THE ROLE
We are seeking a data-driven, strategic Marketing Manager to lead our customer acquisition and retention efforts. This role is built for a CRM expert who lives and breathes lead lifecycle management. You will be responsible for building the bridge between marketing curiosity and sales conversion by leveraging

Salesforce and Marketing Cloud to create sophisticated, automated customer journeys.

The ideal candidate doesn't just "send emails", they build ecosystems for long-term impact. You will define how we identify high-value prospects, how we nurture them through the funnel, and how we measure success at every touchpoint.

WHAT YOU'LL ACCOMPLISH

• Lead Generation & Strategy:
  Develop and execute multi-channel lead generation campaigns to fuel thesales pipeline, ensuring a steady flow of high-quality prospects.
• CRM Management (Salesforce):
  Act as the marketing lead for our Salesforce instance. Oversee datahygiene, lead routing rules, and the integration between sales and marketing activities.
• Marketing Automation (Marketing Cloud):
  Design, build, and deploy automated journeys in Salesforce Marketing Cloud, including welcome series, re-engagement campaigns, and cross-selling. Optimizeplatform capabilities for segmentation, personalization and performance.
• Campaign Execution & Schedule Management:
  Manage the cross-market email marketing calendar for customer and prospect communications. Oversee campaign development, scheduling, QA, launch, andmobile optimization.
• Lead Scoring & Optimization:
  Develop and refine our lead scoring models to prioritize high-intentprospects, ensuring the Sales team focuses their energy on the most impactful leads.
• Lead Nurturing:
  Create personalized, high-touch nurturing workflows that move leads from awareness to conversion.
• Performance Analytics:
  Monitor and report on key performance indicators (KPIs) such as MQL-to-SQL conversion rates, email engagement metrics, and overall ROI of lifecycle campaigns.
• Cross-Functional Collaboration:
  
  Work closely with our cement and ACM commercial organizations, ITcommercial teams, marketing and enterprise teams to align messaging and strategic priorities.
• Demonstrate a commitment to communicating, improving and adhering to health, safety and environmental policies in all work environments and areas. Promote a culture of safety and exhibit these behaviors.

WHAT WE’RE LOOKING FOR

Education: Bachelor's degree or 8 years of equivalent experience

Required

Work Experience:

• 8+ years of experience in B2B or high-growth B2C marketing, with at least 2 years in a CRM leadrole.
• Proven ability to map out a customer journey from first touch to final sale.
• Deep understanding of lead scoring logic, behavioral triggers, and A/B testing methodologies.
• You enjoy "nerding out" on data. You use metrics to tell a story and justify budget spend or tacticalshifts.
• Exceptional writing skills for crafting compelling nurture copy and the ability to present complex datato…