Senior Associate SEO​/AEO (Answer Engine Optimization) Strategist

Description >

As a Senior Associate SEO/AEO (Answer Engine Optimization) Strategist on the Paid Media Team, you'll turn search data and trends into a forward-looking roadmap- partnering with LOB and cross-functional teams to execute initiatives that drive measurable growth. /p> >

Working across the Media team and with internal stakeholders and external partners, you will translate search insights and trends into an actionable SEO/AEO strategy to boost search visibility and conversions. You will partner closely with LOB stakeholders and cross-functional teams to create and execute on SEO/AEO strategic roadmaps and create executive-ready narratives to report on results. This role requires a SEO/AEO expert, with strength in content strategy and search performance analytics, experience influencing AEO or AI discovery strategies, and a demonstrated track record of driving measurable results through SEO/AEO.

The ideal candidate would also have a proven ability to build a search strategy using data and search trends and translate that analysis into an executive narrative. /p> >

Job Responsibilities /h3> > >

Analyze organic performance, shifts in customer intent, and competitive movement to inform content strategy and channel priorities across owned web experiences. /li> >

Bring a clear point of view on AI-powered discovery, optimizing content to be surfaced and cited in AI answers/overviews and other answer-first experiences- and convert emerging patterns into actionable content, information architecture, and optimization recommendations. /li> >

Build and own a content roadmap mapped to intent and funnel stage, audit existing content for accuracy and relevance, and improve underperforming pages to lift discoverability and conversion. /li> >

Create executive-level presentations quickly and communicate insights, recommendations, and performance updates with clarity and confidence to senior stakeholders. /li> >

Own channel reporting: convert performance data into prioritized insights, recommendations, and next actions for partners and leadership. Connect SEO/AEO performance to business outcomes (e.g. conversions, qualified traffic, impressions) /li> >

Partner with cross-functional teams to identify top-down themes, then validate them with bottom-up opportunity sizing, forecasts, and test-and-learn plans. /li> >

Provide strategic and executional leadership across your line-of-business stakeholders and partners in Content, Web, Analytics, and channel teams. /li> /ul> /h3> /h3>

Required qualifications, capabilities, and skills /h3> > >4+ years of SEO and/or digital marketing experience, with strength in content strategy and search performance analytics /li> >

Demonstrated track record of driving measurable results through SEO/AEO (growth in qualified traffic, visibility, engagement, leads, and/or conversions). /li> >

Proven ability to build strategy from search data and trends- and to translate analysis into an executive narrative (central to the role) /li> >

Strong executive communication skills (written, verbal, and presentation) /li> /ul> /h3>

Preferred qualifications, capabilities, and skills /h3> > >

Experience influencing AEO or AI discovery strategies is a strong plus. /li> >

Hands-on familiarity with analytics and SEO platforms (e.g. Brightedge, Profound, Adobe Analytics, Tableau) /li> >

Financial services experience (or comparable regulated, high-stakes industry experience) /li> >

Ability to operate in a complex, highly matrixed organization, manage multiple initiatives under deadlines, and gain stakeholder buy-in through clear, confident communication. /li> /ul> /h3>

Additional Information /h3> > >

Please note this role is required to be in the office 5 days a week. /li> /ul>