Senior Manager, Consumer Connections - eComm & Media

Company

Suntory Global Spirits (Beam Suntory)

Chicago, IL

Other

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit.

Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

The Sr. Manager, Consumer Connections, eComm & Media is responsible for developing and executing strategies to fuel consumer discovery, engagement, and drive brand integrated marketing campaigns, leveraging data and insights to optimize consumer touchpoints, and ensuring a cohesive brand experience across all channels.

The Sr. Manager will be a critical team leader, serving as the voice of all things eCommerce,
Retail media, Data & Technology, helping to shape portfolio and brand plans to further enable
the online path to purchase. This role will own 3rd party eCommerce media strategy and
execution in close collaboration with Commercial eCommerce leads, supporting team and
agency prioritization and problem-solving to achieve brand goals.

• Lead the US eComm media planning process from strategy to execution and oversee day-to-day media and budget management across 3rd Party eComm partners while closely collaborating with the eCommerce Sales and Digital Shelf teams.
• Steward daily, weekly, monthly eComm media performance for priority brands across partners and platforms to drive maximum sales output with frequent and ongoing optimization. Lead efforts across both the agency team and partners to improve performance across key metrics like Sales and ROAS.
• Build influential relationships with internal Marketing and Commercial teams, serving as an in-house thought leadership resource for media expertise, especially through the lens of biddable media, eCommerce, and data & technology.
• Define and operationalize eComm data-driven best practices in media planning through the funnel, build new capabilities and playbooks, standardize measurement across the portfolio, and instill into brand planning with goal of driving ROI and brand metrics within full funnel brand campaigns
• Onboard new retail media and other data sources/partners for media execution, serving as the internal lead across Legal, Privacy, IT, and beyond.
• Serve as NA lead point of contact collaborating with Global across all digital and technology enterprise solutions including verification, adserving, tech stack, and beyond.
• Lead digital and data enablement projects, focusing on establishing brand audience CDP strategy frameworks, insights, and quarterly optimizations. Assessing data 1P, 2P, 3P data quality and opportunities and driving measurement and attribution analysis
• Foster an ongoing spirit of curiosity for consumer & industry trendspotting to continually evolve the BSI approach to media to align with consumer needs/expectations along with digital, eComm/retail media or technology advancements

• Bachelor's Degree in Marketing, Business or related field
• 5+ years of related experience with a focus on planning and executing eCommerce and performance-based media
• Understanding of the broader digital and media strategy discipline, including touchpoint mix/prioritization, buying efficiency, effectiveness in execution, and agency relationships
• Strong ability building, executing, and scaling omnichannel strategies including being wellversed in performance marketing, conversion, and online customer acquisition
• Strong quantitative skills required to analyze and optimize campaign performance with deep understanding of key digital marketing metrics and familiarity with media measurement and verification partners (i.e. Double Verify, IRI, Market Mix Modeling, etc.)
• Excellent communication skills (written and oral) with the ability to set deadlines, track progress, manage up/down and expertly leverage tools like PowerPoint and Excel to support daily work
• Proven track record of leading with influence, working in a highly matrixed environment and stewarding cross-functional teams to deliver business impact
• Self-starter, with a passion to challenge the status quo,…