Social Media Specialist

Social Media Specialist

Region: US -- Midwest Region

Salary: $60,000 USD Annual

Location:

Hybrid (Remote In Clinic 2 days/week)

Vos Collection is a network of North America's premier medical aesthetics clinics, bringing together 32 distinct clinic brands under a unified vision of elevated patient care and premium brand experiences. We are building a category-defining aesthetic brand --- one that combines the intimacy and expertise of individual clinic identities with the scale and ambition of an industry leading brand.

We believe that world-class patient experiences, high clinical standards, and modern marketing capabilities belong together. We are building the infrastructure, the brand, and the team to make that real.

Vos Collection is seeking a talented and driven Social Media Specialist to join our growing team on a full-time basis. This is a rare opportunity to work at the intersection of premium medicine, cutting‑edge dermatology, and the most innovative cosmetic and aesthetic treatments available. Our social content reflects the caliber and artistry of some of the most respected medical and luxury aesthetic practices in Chicago.

The Social Media Specialist will be the primary driver of social media presence for our portfolio of clinics in Chicago. Working closely with our Clinic Managers, you will bring our physicians, providers, and treatments to life through high-quality, platform-native content. Strategy will be developed in close partnership with the Regional Marketing Manager, who will define the overarching direction and priorities. Your role is to bring that strategy to life with creativity, consistency, and precision, staying in regular alignment to ensure content always ladders up to broader practice goals.

• Plan, shoot, and edit high-quality photo and video content featuring physicians, providers, clinic spaces, and treatments across all clinics.
• Develop platform-appropriate content for Instagram, Tik Tok, Facebook, and other relevant channels as needed.
• Plan and manage a monthly content calendar and ensure consistent, on-brand publishing cadence.
• Write engaging captions and copy that reflect the voice, values, and expertise of each clinic that speak meaningfully to and build relationships with our audience.
• Repurpose and optimize content across platforms to maximize reach and relevance.
• Support content creation for thought leadership initiatives, including materials developed for and funnelled to the broader Vos Collection's channels.

• Manage and publish content across all active social media accounts
• Coordinate collaboration posts and content featuring individual provider profiles
• Monitor platform performance metrics and provide regular reporting on key KPIs (i.e. followers, reach, engagement, conversions).
• Stay current on platform algorithm changes, trends, and best practices in medical and wellness social media.

• Monitor comments, DMs, and mentions across platforms and respond in a timely, brand-appropriate manner.
• Conduct daily engagement across all profiles, including interacting with patient content, partner accounts, and industry conversations to grow brand visibility and foster a sense of community beyond owned feeds.
• Foster an engaged, trusting online community that reflects the warmth and expertise of our Vos Collection clinics.
• Identify and elevate patient-related inquiries or sensitive comments in accordance with HIPAA guidelines and practice policies.

• Partner closely with the Regional Marketing Manager and Clinic Managers to align social content with broader campaigns, promotions, and patient acquisition goals, serving as the day-to-day execution arm of a cohesive, strategy-led marketing effort.
• Collaborate with the Regional Marketing Manager through regular check-ins, content reviews, and performance discussions to ensure continuous alignment and agile response to shifting priorities.
• Contribute creative ideas and content concepts to regular strategy meetings.
• Support influencer and partnership outreach as directed.