B2C Product Manager

• Define and manage the product roadmap for consumer-facing experiences across web, mobile web, native apps, and email/SMS/push channels, including loyalty mechanics, onboarding, search and discovery, and post-dining engagement
• Define and evolve engagement strategy for earning, tracking, and redeeming rewards across 30+ partner programs
• Translate consumer insights, behavioral data, and qualitative research into prioritized backlogs, user stories, and acceptance criteria
• Partner with engineering and design to ship features iteratively
• Define and instrument activation, retention, dining frequency, member LTV, and NPS metrics
• Use A/B testing and holdout cohorts to validate hypotheses and inform roadmap decisions
• Collaborate with Marketing, Lifecycle, and CRM teams on go-to-market and lifecycle communication strategies
• Align consumer experiences with airline, hotel, and retail loyalty partners’ brand standards and member expectations
• Champion the consumer voice through user research, feedback synthesis, and competitive analysis
• Monitor trends in consumer loyalty, engagement mechanics, gamification, and dining technology
• Manage cross-functional alignment across product, engineering, marketing, partner management, and business stakeholders

• Bachelor's degree in Business, Marketing, Computer Science, or a related field
• 5+ years of Product Management experience, including at least 5 years on consumer-facing (B2C) digital products
• Experience shipping features in mobile apps, mobile web, or web platforms
• Strong consumer empathy and ability to translate behavioral and qualitative insights into product decisions
• Track record of driving consumer engagement, retention, or LTV through product changes
• Strong analytical skills and comfort with consumer funnels, cohort analysis, and A/B testing
• Familiarity with SQL or BI tools and ability to self-serve common data questions
• Experience leading cross-functional teams across engineering, design, marketing, lifecycle, and partner management
• Proficiency with Agile methodologies, including Scrum/Kanban
• Proficiency with JIRA, Confluence, and Miro
• Excellent written and verbal communication and comfort presenting to leadership and partners
• Ability to manage multiple competing priorities in a fast-paced, results-oriented environment

Demonstrates expertise in product management for consumer-facing digital products, with a strong focus on engagement strategies, data analysis, and cross-functional collaboration. Proficient in utilizing consumer insights and metrics to drive product decisions and enhance user experiences.

• Product Management
• Consumer Engagement Strategy
• A/B Testing
• Agile Methodologies
• Cross-Functional Team Leadership

• Product Roadmap Definition
• User Story Creation
• Behavioral Data Analysis
• Cohort Analysis
• SQL
• BI Tools
• Consumer Funnel Analysis
• LTV Metrics
• Retention Metrics
• Gamification

• Consumer Empathy
• Analytical Skills
• Communication Skills
• Feedback Synthesis
• Prioritization

• B2C Digital Products
• Loyalty Programs
• Consumer Insights
• Mobile Apps
• Email/SMS/Push Channels

• JIRA
• Confluence
• Miro