Senior Ecommerce Manager

The tgin® Senior Ecommerce Manager is a strategic, data-driven leader responsible for driving profitable growth across tgin®'s Amazon Seller Central and Shopify direct-to-consumer (DTC) channels. This role owns the end-to-end performance of the ecommerce business, leading initiatives that increase revenue, improve profitability, optimize customer experience, and strengthen brand presence across all digital touchpoints.

The ideal candidate brings deep expertise in Amazon's ecosystem, ecommerce merchandising, digital marketing, SEO, conversion rate optimization, and performance analytics. This individual will leverage data-driven insights to accelerate growth, maximize advertising efficiency, improve customer acquisition and retention, and ensure operational excellence across ecommerce channels.

This role is accountable for achieving key business objectives including revenue growth, contribution margin, advertising efficiency, customer lifetime value, conversion optimization, and inventory health.

• Lead new product launches, including item setup, content creation, and go-to-market execution across Amazon and Shopify.
• Manage and optimize the Shopify storefront to enhance customer experience, site performance, merchandising, and conversion.
• Partner cross-functionally with Planning, Operations, and Marketing teams to improve processes, forecast demand, and mitigate inventory risks.
• Oversee inventory management across ecommerce channels to maintain healthy stock levels and maximize sales opportunities.
• Drive continuous improvements to the online customer journey and overall digital shopping experience.
• Lead, coach, and develop the eMarketing & Digital Specialist while fostering a culture of accountability, continuous improvement, and performance-driven execution.

• Analyze performance across Amazon and DTC channels using GA4, Shopify Analytics, Amazon Brand Analytics, Helium 10, Jungle Scout, Klaviyo, Attentive, and other reporting tools to drive revenue growth and customer retention.
• Identify growth opportunities, optimize business performance, and develop actionable insights through data analysis.
• Monitor product performance, keyword rankings, profitability, and operational metrics to support informed decision-making.
• Proactively identify and resolve site issues to ensure optimal ecommerce performance.

• Develop and execute Amazon advertising strategies, including Sponsored Products, Sponsored Brands, DSP, and PPC campaigns, to maximize ROAS and profitable growth.
• Optimize product listings, pricing, promotions, SEO, A+ Content, and Brand Store experiences across Amazon and Shopify.
• Manage promotional calendars, marketing campaigns, and merchandising initiatives to drive traffic, conversion, and revenue.
• Partner with Marketing to execute integrated go-to-market plans, customer acquisition initiatives, and omnichannel growth strategies.
• Enhance the customer journey across Amazon and DTC platforms by improving discoverability, conversion rates, and overall user experience.
• Track and report on key performance indicators, including Revenue, ROAS, TACoS, Conversion Rate, AOV, CAC, LTV, and Contribution Margin.
• Develop and optimize email and SMS marketing strategies through Attentive to increase customer retention, repeat purchase rates, and customer lifetime value.
• Own ecommerce channel profitability, including revenue forecasting, margin management, advertising efficiency, promotional planning, and budget oversight.

• Revenue Growth
• ROAS / TACoS
• Contribution Margin
• Conversion Rate
• AOV
• CAC
• LTV
• Inventory Health
• Organic Search Rankings

• Retail Media/Amazon Ads experience with knowledge of Sponsored Products, Search and Display Campaigns
• Proven experience managing Amazon & Shopify stores, including optimizing product listings, pricing strategies, and UX.
• Strong understanding of Amazon PPC, SEO, and eCommerce strategies.
• Excellent analytical and data interpretation skills.
• Strong communication and customer service abilities.
• Experience in Beauty, Haircare, Personal Care, or Consumer Packaged…