Growth Marketing Specialist

We are seeking a proactive, strategic, and high-energy Growth Marketing Manager to drive a dual-impact role. First, you will lead the growth and market positioning of REDSHIFT
, elevating our visibility, brand trust, and setting the foundation to lead our future Marketing Department. Second, you will immediately take the strategic lead on our premier account in the Humanitarian & Nonprofit sector
, optimizing their digital fundraising, trust metrics, and global donor acquisition, with the opportunity to scale these frameworks across future agency clients.

A core pillar of this role is leveraging modern AI workflows, marketing automation, and smart tool integration to drastically elevate output speed, content quality, and campaign results.

Elevate Brand Visibility: Act as a proactive initiator to place REDSHIFT on a different level regarding industry visibility, thought leadership, and authority.

Build Market Trust: Develop and execute campaigns that prove REDSHIFT’s capability, showcasing case studies, elite creative work, and client success.

Department Leadership (Future Track): Establish scalable marketing frameworks, document processes, and demonstrate the leadership required to build and head the REDSHIFT Creative Marketing Department.

Trust & Credibility Architecture: Assess client digital footprints and implement trust-building strategies (transparency campaigns, impact proof, storytelling) to rapidly expand their donor or customer base.

Media Buying & Paid Acquisition: Oversee omni-channel paid advertising campaigns. Target the right audiences at the right time to increase conversion rates and maximize online revenue/donations for client initiatives.

Omnichannel Synchronization: Audit and align all client touchpoints (website, email, social media, landing pages) to ensure messaging is updated, cohesive, and driving toward the core conversion goals.

Year-Round Campaign Calendar: Design, plan, and execute comprehensive 360-degree annual marketing calendars that capitalize on seasonal peaks, industry trends, and high-propensity giving/buying cycles.

AI-Driven Content Speed & Quality: Utilize generative AI tools to rapidly draft, iterate, and optimize ad copy, email hooks, and social content while strictly maintaining a high-quality human polish and distinct brand voice.

Marketing Automation Pipelines: Design and deploy automated lifecycle marketing workflows (e.g., automated email/SMS welcome sequences, donor retention drips, and abandoned-cart/donation flows).

Data & System Integration: Connect and sync marketing stacks (CRMs, paid media platforms, analytics dashboards, and automation tools) to ensure clean data flow, accurate conversion tracking, and real-time reporting.

You don’t wait for instructions. You look at REDSHIFT and our client portfolio, spot the gaps, bring data-backed strategies to the table, and execute them. You have the ambition to grow from a hands-on marketer into a department leader.

Proven track record in Media Buying / Paid Ads (Meta Ads Manager, Google Ads/Ad Grants, Tik Tok).

Deep understanding of Conversion Rate Optimization (CRO), landing page design, and tracking analytics.

AI Literacy: Highly proficient in prompt engineering and integrating AI tools (e.g., ChatGPT, Claude, Midjourney, or specialized marketing AI software) into daily creation and strategy workflows to boost efficiency.

Automation Savvy: Experienced in setting up multi-channel automation platforms (e.g., Klaviyo, Hub Spot, Active Campaign) and integration tools (e.g., Zapier, Make) to connect disconnected systems.

Experience building and managing cross-channel content calendars.

Obsessive attention to detail regarding consistency across web, social, email, and ad copy.

For REDSHIFT: Increase in inbound client leads, higher brand engagement metrics, and…