Head of Brand Strategy

Compensation: $200,000 - $220,000 base salary + bonus + comprehensive benefits

A well-established, growth-focused organization in the home services sector is seeking a Head of Brand Strategy to lead the evolution, activation, and measurement of its brand across customers, partners, employees, and service providers.

Reporting to senior growth leadership, this executive-level role will be responsible for defining brand strategy, strengthening customer trust, driving market differentiation, and ensuring a consistent brand experience throughout the customer journey. This leader will serve as the steward of multiple brands, oversee external agency relationships, and lead an in-house creative team responsible for bringing the brand to life across channels and touchpoints.

This is an exceptional opportunity for a strategic yet hands-on brand leader who can connect brand-building efforts to measurable business outcomes.

• Define and evolve brand strategy, positioning, and value propositions across customer and partner audiences.
• Develop and activate brand initiatives that support business growth and customer engagement.
• Ensure brand consistency across digital, traditional, partner, and customer-facing experiences.
• Partner with executive leadership to shape the long-term direction of the brand portfolio.
• Lead brand architecture discussions, positioning strategies, and go-to-market planning.

• Drive brand activation throughout the customer lifecycle, from acquisition and enrollment to retention and renewal.
• Collaborate with customer experience, contact center, operations, growth, and strategy teams to ensure the brand promise is reflected across all touchpoints.
• Partner with digital marketing leaders to maximize the impact of brand investments and performance marketing initiatives.
• Develop measurement frameworks to assess brand impact and optimize future strategies.

• Lead reputation management strategy, including oversight of review platforms, customer feedback channels, and brand sentiment initiatives.
• Manage agency partners responsible for public relations, communications, and reputation management.
• Serve as a key leader during crisis communications and reputation-related events.
• Drive proactive thought leadership and earned media opportunities that support brand credibility and trust.
• Lead and develop an in-house creative team, including designers and copywriters.
• Establish clear priorities, goals, and development plans for team members.
• Foster a collaborative, high-performance culture focused on creativity, accountability, and measurable results.
• Manage external agency relationships and associated budgets.

• 8+ years of experience in brand strategy, brand marketing, or marketing leadership roles.
• 5+ years of people leadership experience, including building and managing high-performing teams.
• Track record of developing and activating successful brand strategies that drive measurable growth.
• Experience leading cross-functional initiatives across marketing, product, customer experience, operations, and executive stakeholders.
• Strong executive presence and the ability to influence across all levels of an organization.
• Experience managing agency relationships and marketing budgets.

• Reputation management and public relations leadership.
• Crisis communications experience.
• Customer experience strategy and journey optimization.
• Brand transformation, repositioning, or rebranding initiatives.
• B2B2C business models and partner-driven marketing programs.
• Subscription, membership, insurance, utilities, telecommunications, home services, or other trust-driven consumer businesses.

The ideal candidate is a player-coach leader who can balance strategic thinking with hands-on execution. They are equally comfortable shaping a long-term brand vision, influencing senior stakeholders, and rolling up their sleeves to drive activation, measurement, and execution.

• Brand Strategy
• Brand Positioning
• Customer Experience
• Public Relations
• Crisis Communications
• Cross-Functional Leadership
• B2B2C Marketing

• Visible leadership role reporting into senior growth leadership.
• Opportunity to shape the future direction of a well-known consumer-facing brand portfolio.
• Significant influence across brand, customer experience, reputation, and business growth initiatives.
• Comprehensive benefits, retirement offerings, paid time off, wellness resources, and professional development support.
• Collaborative, mission-driven culture focused on innovation, customer trust, and long-term growth.

Full-time employees are also eligible for benefits options such as health coverage, life insurance, disability insurance, and 401k benefits.

At Advanced Group, our commitment to diversity and inclusion in every…