Digital Marketing Manager (Communications & Nurture

Built on service. Powered by people.

Impact exists because a small group of industry leaders believed companies in our space were doing it wrong. Many prioritized margins while the people doing the work and the clients relying on it became an afterthought. Impact was built differently: invest in great people, trust them to do great work, and deliver the kind of service clients remember. That approach helped us grow from a small office technology company into a national managed services provider, while remaining privately owned and people-first.

What makes Impact special is that growth has never come at the expense of the values that got us here. We continue to reinvest in our people, our capabilities, and the opportunities ahead so employees can grow alongside the business. We’ve built something special, but we’re far from finished. The people who join Impact now will help define what comes next.

The Digital Marketing Manager (Communications & Nurture) is a strategic and hands‑on marketer responsible for planning, executing, and optimizing key aspects of Impact’s digital marketing programs that drive awareness, engagement, and demand. This role owns internal and external communications, email marketing, and organic social.

This individual will sit on the corporate marketing team, focused on marketing the Impact brand. The ideal candidate is a strong communicator, strategic thinker, and hands‑on marketer who can connect messaging, content, audience behavior, and channel performance to drive measurable business impact.

• Develop and manage external communications that support Impact’s brand, thought leadership, campaigns, events, and business priorities through email and organic social media.
• Support internal communications initiatives that keep employees informed, engaged, and aligned around company updates, campaigns, events, and key marketing initiatives.
• Partner with leadership, people ops, sales, and marketing teams to ensure communication plans are clear, timely, and consistent across audiences.
• Translate business priorities into audience‑focused messaging for internal and external channels.
• Maintain a strong understanding of Impact’s brand voice, messaging, buyer personas, and campaign strategy to ensure consistency across communications.
• Identify opportunities to improve communication workflows, stakeholder alignment, and message clarity.
• Support public relations strategy alongside the Sr. Director, Demand Generation and Content Director to secure media outlet opportunities, press releases, and broader communications planning.

• Own the strategy, planning, execution, and optimization of email marketing programs, including newsletters, nurture campaigns, event promotions, webinar follow‑ups, and campaign‑based email sends.
• Develop email strategies that support audience engagement, lead nurturing, pipeline influence, and customer and prospect education.
• Partner with marketing operations and demand teams to support segmentation, personalization, list strategy, and campaign performance tracking.
• Build and optimize nurture journeys that guide prospects and customers through the buyer journey with relevant, timely content.
• Analyze email performance metrics such as open rate, click rate, click‑through rate, unsubscribe rate, engagement trends, conversion impact, and email health scores.
• Continuously test subject lines, CTAs, content formats, audience segments, and send strategies to improve performance.
• Ensure email campaigns follow brand standards, compliance requirements, and best practices for deliverability and engagement.

• Lead organic social media strategy and execution across Impact’s priority platforms, ensuring content supports brand awareness, thought leadership, audience engagement, recruiting, advocacy, and demand generation.
• Ensure social content aligns with Impact’s brand voice while adapting tone, format, and messaging for each platform.
• Review social performance data to identify what content drives engagement, reach, shares, traffic, and conversions.
• Support executive and thought leadership…