Senior Marketing Manager

Senior Marketing Manager, Business Banking

BMO is a leading North American bank driven by our purpose: to Boldly Grow the Good in business and life. Our purpose informs our strategy, drives our ambition, and reinforces our commitments to progress for a thriving economy, a sustainable future and stronger communities.

The U.S. Relationship Marketing Team is accountable for the strategy, development, execution and ongoing optimization of go-to-market campaigns and programs targeting current BMO clients through onboarding, account/product and service activation, digital adoption, engagement, cross-sell, loyalty and retention.

As a senior marketing manager, focusing on Business Banking, you'll serve as the primary partner driving marketing strategy and tactical execution for all marketing initiatives and serve as the key liaison between our business partners, our marketing, and a variety of cross-team collaborative stakeholders to deliver successful client, account, balance and revenue growth for our Business Banking team. You'll develop integrated, omnichannel marketing strategies and bring campaigns to life with a mix of agency and internal partners.

Responsibilities – here are some of the things you'll be doing in this role:

• Support onboarding, retention, cross-sell, engagement and loyalty campaigns for business banking clients, with tactics including direct mail, email, digital banking, etc.
• Own and maintain project briefs and timelines, calendars and task management systems—and coordinate with cross-functional partners, as needed
• Support the delivery of high-quality, on-time campaigns, journeys, and communications across print, digital, owned and in-branch channels
• Track operational KPIs and prepare reporting for leadership
• Support process improvement efforts (e.g., updating templates, documenting workflows, enhancing internal tools) and partner on budget management, as needed
• Serve as a day-to-day point of contact for assigned work streams across creative, partner, legal and agency teams

Candidate

Qualifications:

• Bachelor's Degree in marketing, advertising, communications or a related field.
• 7 - 10 years of relevant experience in financial services marketing having demonstrated success fully owning marketing operations, project management and campaign delivery.
• Prior experience in regulated marketing preferred (e.g., finance, healthcare, insurance, etc.)
• Strong organizational and communication skills; ability to lead timelines, influence teams, and work across multiple stakeholders.
• Strong interpersonal skills: demonstrate a "team player" mentality with the ability to understand varying points-of-view and to build partnership that bring everyone together to get things done. Ability to identify more than one path to optimal outcome(s) and model flexibility to pivot on strategies as new data becomes available.
• Advanced verbal and written skills, required, with demonstrated success presenting to senior leadership and ability to influence meaningful action and change in a large, matrixed organization.
• Exceptional project management skills and deadline-driven with strong attention to detail are required with demonstrated ability to implement and improve marketing workflows. Advanced experience with Workfront software—both as a user, and as a project owner—highly preferred.
• A strong growth mindset and ability to approach obstacles and challenges positively with confidence—and a passion for helping teams to think creatively to work smarter, not harder.
• Results driven through creative problem-solving—adept at gathering and analyzing data to gain insights to drive data-driven and insight-informed recommendations.

• Comfortable working in constantly evolving, high-growth environments; comfortable with ambiguity and working in matrixed organizations.
• Strong proficiency in Excel, PowerPoint and Word, Sales Force, and a knowledge of financial marketing platforms.

Salary :

$ - $

Pay Type:

Salaried

The above represents BMO Financial Group's pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group's expected target for the first year in this position.

BMO Financial Group's total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: