Growth Marketing Manager

Growth Marketing Manager Netrality Data Centers Chicago, Illinois, United States About this position

Who We Are

Netrality Data Centers is a growing private-equity backed owner-operator of strategic interconnection properties. With eighteen premier data centers located in six metropolitan markets, Netrality continues to acquire strategic network interconnection data centers and develop Meet Me Rooms (MMRs) and wholesale data center space within those properties to offer the highest quality and most robust direct network interconnections in the market.

Netrality offers comprehensive and competitive benefits to our employees, notably:

• Multiple offerings for medical, dental, and vision insurance
• Company-paid life, short- and long-term disability, and AD&D insurance
• Paid parental leave, fertility support, 401k matching
• Employee discount services through our partners savings platform
• $1:$1 company match for all eligible charitable gifts

Who We Need

Netrality is seeking a seasoned, strategic, and hands‑on Growth Marketing Manager to support the development and execution of full-funnel marketing programs that drive qualified pipeline and fuel sales acceleration. This role will help guide content strategy for SEO and AI‑enhanced discovery, collaborate cross‑functionally to build scalable, high‑converting campaigns, and provide day‑to‑day support on various lead generation and brand awareness initiatives.

You’ll partner with internal stakeholders and external agencies to shape our brand voice, run integrated campaigns, and deliver measurable outcomes through marketing automation, analytics, and conversion optimization. The ideal candidate thrives in fast‑paced environments, leads with data, and continually tests, learns, and iterates to drive performance.

Netrality is a close‑knit team of A‑players. This is an opportunity for the right person to establish efficiencies and best practices that suit the growing needs of Netrality’s dynamic marketing team.

Netrality is geographically diverse across the United States. It is preferred that this candidate resides in one of the following Netrality markets:
Philadelphia, PA, Kansas City, MO, Indianapolis, IN, St. Louis, MO, Houston, TX, or Chicago, IL.

Description of Responsibilities

• Growth & Demand Generation
• Help conceptualize, design, and execute integrated, multi‑channel marketing campaigns (paid search/social, email, ABM, events) that generate qualified leads and sales pipeline.
• Support campaign strategy, creative briefing, audience segmentation, and performance reporting.
• Assist in the build‑out of nurture flows, lifecycle campaigns, and customer‑curated content to increase conversion and customer expansion.
• Create and manage social content for Netrality’s Linked In page.
• Help build and manage a strategic content roadmap that supports brand storytelling and sales enablement.
• Create and guide the development of emails, blogs, whitepapers, case studies, landing pages, video scripts, multimedia assets including video, animation, and interactive content to enhance campaigns and increase engagement.
• Edit, manage, and update content on Netrality’s website and third‑party platforms to optimize for both traditional SEO and emerging discovery methods (e.g., LLM search, zero‑click results).
• Work with external vendors on design, video, photography, and other creative needs.
• Help optimize Salesforce, Pardot/Marketing Cloud Account Engagement, GA4, and campaign tools to capture, score, and report on performance. Develop dashboards and insights that surface ROI by channel, campaign, and segment.
• Use Gen‑AI tools to accelerate content creation and campaign iteration, where appropriate.
• Events & Field Marketing
• Contribute to our event strategy, collaborating on hosted and industry events that align to pipeline goals.
• Assist with the management of logistics, vendors, materials, and post event follow up and ROI tracking.
• Support on‑site execution as needed.
• Vendors, Tools & Operations
• Coordinate with external agencies and vendors; manage timelines and deliverables.
• Use marketing tools and CRM systems to support campaigns and reporting.
• Manage marketing inventory and promotional materials.
• Partner with…