Social Media Lead

Company Overview

Our client is a women's apparel and lifestyle brand that is women-led and founder-run. The culture is creative, collaborative, and fun, the kind of place where taste, originality, and pushing boundaries matter as much as results. As the brand extends into new channels, and product lines, they are looking for a Social Media Lead to own the voice and creative vision that will carry their story into its next stage of growth.

This is a rare opportunity to own the entire social vision for two growing consumer brands while reporting directly to the founders. You will not simply manage a content calendar. You will define the voice, set the creative direction, and decide when and how the brands enter the cultural conversation. The role is designed to grow into a Social Director seat as the company scales.

Your work will directly shape brand equity, community growth, and revenue, giving you genuine visibility and real ownership inside a founder-led business that moves fast and rewards strong instincts.

• Own and evolve the social media strategy across across the brand, defining content pillars, tone, point of view, and platform-specific approaches.
• Set the strategic direction for social, translating brand values into consistent, compelling storytelling that goes beyond product to communicate the brand story.
• Partner directly with the founders and help shape the voice, values, and how the brands show up in culture.
• Guide and develop a Content Coordinator, providing clear briefs, feedback, and priorities.
• Build scalable, repeatable systems that serve the brand without losing authenticity.
• Grow and engage the community, deciding when, how, and why the brands join the conversation.
• Stay ahead of platform trends, cultural shifts, and emerging formats across Instagram, Tik Tok, and beyond.
• Develop and formalize an influencer and creator program to extend reach and deepen brand affinity.
• Monitor performance and turn insights into strategy, balancing creative intuition with data.

• A proven track record building and leading social strategy for a consumer, retail, or lifestyle brand, not just managing posts.
• 5+ years of progressive experience working in social media, content, or brand marketing.
• Strong editorial judgment and cultural fluency, backed by a portfolio that demonstrates taste, originality, and range.
• Demonstrated success setting strategic direction and process to shape the brand voice across multiple platforms.
• A confident decision-maker who can champion ideas and operate with autonomy in a fast-moving, hands-on environment.