Social Media Senior Associate

Social Media Senior Associate

Chase is a leader in banking, credit cards, and wealth management, serving nearly one in two American households. As one of the most followed financial brands in the world, Chase engages millions of users daily across Facebook, Instagram, Linked In, and beyond.

As a Social Media Senior Associate within Consumer & Community Banking you will strengthen the creative and coaching side of the Ambassador Program supporting Chase Community Managers. Chase Community Managers are on-the-ground leaders based in Chase Community Centers who build local relationships and deliver community programming—connecting customers and neighbors to financial education, resources, and Chase experts through events and partnerships. This role sits within the Chase Social Media team where you will report to the Executive Director, Strategy and Ambassador Programs, and partners closely with Chase Community Managers, the Chase Social Content Team, external communications, and legal to help participants show up on social in a way that is social-first, locally relevant, and compliant.

The focus is practical enablement: elevating everyday storytelling, creating simple ready-to-use assets, and building participant confidence through 1:1 coaching so they can become credible micro-influencers in their communities.

• Provide Social-First Coaching and Enablement: provide high touch guidance that makes social media approachable, repeatable, and effective for Community Managers with varying levels of experience. 1:1 coaching, small-group training, and office hours focused on building confidence, sharpening storytelling and developing strong daily habits across priority platforms.
• Translate platform changes and best practices into clear guidance on what to post, how to structure posts, how to use visuals, and how to engage professionally in comments while reinforcing brand voice and required guardrails.
• Generate social-first content ideas tailored to Community Center programming, local partnerships, and community moments, with a strong bias toward practical concepts that Community Managers can execute quickly.
• Create and edit basic creative assets using Canva and/or Adobe Firefly, such as post templates, simple graphics, story frames, and lightweight visual systems that improve consistency and reduce friction for participants. You will also support simple edits to participant-provided visuals to strengthen clarity, composition, accessibility, and brand alignment.
• Help Community Managers develop an authentic "micro-influencer" presence grounded in community relevance and professional credibility. This includes shaping personal narrative pillars (e.g., financial health, community programming, small business support), improving on-camera comfort where applicable, and coaching for consistency without sounding overly corporate.
• Reinforce thoughtful engagement behaviors—commenting, relationship-building, and signal-boosting community partners—so participants grow reach through professional networks and local trust.
• Ensure participant-facing guidance reinforces required social policies and supports compliant publishing. You will partner with legal and internal stakeholders as needed to ensure templates, examples, and recommended language are appropriate for a regulated environment.
• Identify recurring coaching gaps that create risk (e.g., wording pitfalls, unclear disclosures, inconsistent use of approved claims) and convert them into updated training modules, examples, and "do/don't" guidance.
• Work closely with program operations partners to keep enablement materials current, easy to use, and aligned to how Community Managers actually work. You will maintain a participant-centric feedback loop—capturing barriers, objections, and recurring questions—and convert insights into improved templates, trainings, and creative toolkits.
• Support measurement by helping define practical indicators of progress (e.g., participation consistency, content quality improvements, engagement behaviors) and by sharing qualitative insights on what is resonating locally.

Required Qualifications, Capabilities, and Skills:

• 3+…