Director Integrated Media & Content

Director, Integrated Media & Content

Company:
Wells Enterprises (a Ferrero Company)

Functional Area:

Marketing

The Director, Integrated Media & Content leads integrated brand, social and commerce media plus content strategy and execution across the entire Wells - Ferrero portfolio of brands. This role partners cross-functionally with Brand, Customer, and Insights teams to orchestrate A&P investment to seamlessly drive consumers across the purchase journey while delivering commercial results. This role will also oversee strategic agency relationships, establish frameworks and playbooks, and develop performance and reporting standards.

The position also advances modern marketing capabilities by integrating Retailer Media Networks, scaling in-house content and influencer strategies, and developing audience-first approaches through CRM, personalization and optimized marketing technology.

What You'll Do

• Lead annual integrated media planning and strategy across the Wells portfolio of brands.
• Accelerate Modern Content Capabilities across digital touchpoints.
• Accelerate Retail and Commerce media capabilities.
• Lead collaboration with Global Ferrero Group and Ferrero USA stakeholders
• Advance media and campaign planning and execution capabilities

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field (an MBA is often preferred).
• 10–12+ years of progressive experience in media strategy, integrated marketing, or brand marketing, with a strong background in leading cross-channel campaigns, managing agency partnerships, and driving data-led decision-making.
• Proven experience in digital media, Retailer Media Networks, CRM and personalization, and modern content (social/influencer) is important, along with demonstrated leadership managing teams, cross-functional collaboration, and overseeing complex planning processes and budgets.
• Deep understanding of integrated media strategy, including paid, owned, and earned channels, as well as experience with Retailer Media Networks, CRM, and personalization. Strong knowledge of full-funnel marketing, content ecosystems (social, influencer, and traditional), and media measurement frameworks, with familiarity in marketing technology stacks and analytics-driven planning.
• Strong strategic thinking and media planning skills, with the ability to translate business objectives into actionable marketing plans. Excellent communication and collaboration skills to influence cross-functional teams and agency partners, along with expertise in data analysis, scenario planning, and budget management. Proven ability to build frameworks, playbooks and scalable processes.
• Ability to lead and inspire teams while managing complex, multi-channel initiatives across a portfolio of brands. Capable of balancing long-term strategy with executional excellence, driving innovation in modern marketing approaches, and adapting to a fast-paced, evolving media landscape. Strong decision-making ability grounded in data, with a focus on delivering measurable business impact.

The base pay range for this position is $132,213 to $213,004 annually. Actual compensation will be determined based on location, experience, skills, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis

About Us

Wells Enterprises, a Ferrero company, is one of the largest ice cream manufacturers in the United States and the maker of well-loved brands including Blue Bunny, Halo Top, Bomb Pop, and Blue Ribbon Classics and today Trolli, Butterfinger 100grand, Baby Ruth, Nutella and Kinder Bueno.

Wells Enterprises is a 2 billion company employing 4,000 employees, across 4 production plants and 2 main hub locations, Chicago and Le Mars. Guided by innovation, quality, and a people-first mindset, Wells is committed to delighting consumers and developing exceptional teams.

As part of the Ferrero Group, Wells combines its strong U.S. heritage with Ferrero's global standards of excellence, offering a unique opportunity to grow within a dynamic, values-driven, and international environment.

At Wells, our people—and their experience—sit at the heart of our ambition. Learn more at

What We Offer

At Wells, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here.

Job Info

• Job Identification 2209585
• Job Category Sales and Marketing
• Posting Date 08/24/2026, 08:56 PM
• Degree Level Bachelor's Degree
• Job Schedule Full time
• Locations 24 E Washington St, Chicago, IL, 60602, US (Hybrid)