Marketing Specialist – Multicultural Brand Marketing; Hispanic Segment

Marketing Specialist

PNC is seeking a Marketing Specialist to support multicultural brand marketing efforts, with a primary focus on the U.S. Hispanic segment—one of the fastest growing customer segments in the country. This role will work closely with the Senior Manager, Multicultural Brand Marketing to help execute campaigns that build awareness, relevance, and consideration of PNC within Hispanic communities nationwide. The Specialist will contribute to the development and activation of culturally resonant, Spanish-first and bilingual marketing initiatives aligned to PNC's brand platform, Brillantemente Aburrido.

Key Responsibilities

• Support the execution of multicultural marketing campaigns across traditional and digital channels, ensuring alignment with brand standards and timelines.
• Assist in adapting PNC's broader brand platform into culturally relevant, Spanish-first and bilingual messaging.
• Coordinate with internal teams and external agency partners to deliver high-quality creative and assets.
• Help manage project timelines, budgets, approvals, and deliverables across multiple work streams.
• Contribute to the development of creative briefs and provide input grounded in Hispanic cultural insights, language nuance, and audience understanding.
• Review Spanish language creative for authenticity, clarity, and consistency.
• Stay attuned to cultural trends, media consumption habits, and community dynamics to inform work.
• Assist in tracking campaign performance and brand metrics (awareness, consideration, engagement, etc.).
• Support development of reporting materials by compiling data, organizing insights, and helping build clear narratives.
• Help ensure campaigns are optimized based on performance learnings.
• Partner with teams across media, analytics, retail, and corporate communications to support integrated execution.
• Maintain strong organization and communication across stakeholders to ensure smooth project flow.
• Support logistical coordination for campaign launches, activations, and key initiatives.

Qualifications & Experience

• 1–2 years of experience in marketing, advertising, communications, or related field; relevant internship experience strongly considered.
• Fluent in Spanish and English (written and verbal); comfort reviewing Spanish-language content required.
• Strong organizational and project management skills with attention to detail.
• Demonstrated interest in multicultural marketing and/or the Hispanic consumer segment.
• Strong written and verbal communication skills; ability to contribute ideas and collaborate effectively.
• Financial services experience not required; curiosity and willingness to learn are essential.

Why This Role Matters

This role supports a critical growth segment for PNC and contributes directly to how the brand shows up in Hispanic communities. It provides hands-on exposure to national brand campaigns, agency partnerships, and performance measurement. It offers strong learning and development opportunities within a high-impact marketing team.

What Success Looks Like

Consistent, high-quality support across campaign execution and deliverables. Demonstrated growth in cultural fluency, brand understanding, and marketing capabilities. Strong collaboration and reliability across internal teams and partners. Meaningful contributions to campaigns that resonate with Hispanic audiences and uphold PNC's brand standards.