America's Marketing Manager

Manager, Americas Marketing

Vialto helps companies and individuals work across borders. We combine professional expertise with cutting-edge technology to deliver immigration, tax, rewards, and related advisory services that enable global work.

As a team member at Vialto, you'll be part of a global network with real impact. We support 10,000 clients in over 150 countries providing you the room to grow, learn, and make a real difference.

We value collaboration, belonging, and innovation, and offer flexible career opportunities for people who want to shape the future of global work.

Our culture is open, supportive, and ambitious. We believe in transparency, trust, and teamwork—and we're building a workplace where everyone can thrive and feel proud of the work they do.

Join us to help people and organizations work across borders—and build a career without borders.

As Manager, Americas Marketing, you will support the execution of integrated marketing programs across the US, Canada, and LATAM. Sitting within the global Portfolio and Regional Marketing team and reporting to the Senior Manager, Americas Marketing, this role helps connect global portfolio priorities with regional market needs.

You will translate global campaign strategy, messaging, and architecture into locally relevant activation plans that support brand visibility, client engagement, and measurable commercial outcomes. Working across regional business stakeholders, growth teams, alliances, and Global Marketing, you will help ensure campaigns are coordinated, well-executed, tracked, and optimized.

The ideal candidate is a hands-on B2B marketer with strong campaign execution skills, sound commercial judgment, and the ability to work effectively in a matrixed professional services environment. They are comfortable managing multiple channels and stakeholders, using data to improve performance, and applying AI responsibly to improve quality, consistency, and efficiency.

Responsibilities for this position include, but are not limited to:

• Execute integrated, multi-channel marketing campaigns aligned to global strategy and Americas regional priorities.
• Translate global campaign architecture, messaging, and assets into locally relevant regional activation plans.
• Build and manage regional activation plans that connect content, events, digital channels, alliances, sales follow-up, and reporting into a coordinated campaign journey.
• Support demand generation activity that contributes to qualified engagement, pipeline influence, and measurable commercial outcomes.
• Develop region-specific campaign activations where required, ensuring alignment to agreed messaging, audience priorities, and commercial objectives.
• Use AI confidently and responsibly to improve campaign quality, consistency, and efficiency, while critically reviewing outputs against brand, messaging, and commercial standards.
• Plan and execute virtual and in-person events, including webinars, client events, and sponsor ships.
• Manage event logistics, promotion, and follow-up to maximize engagement and pipeline impact.
• Support co-marketing activities with alliance partners where relevant.
• Ensure events are integrated into broader multi-channel campaign journeys, with clear pre-event promotion, audience strategy, sales follow-up, and performance tracking.
• Execute and manage campaigns using CRM and marketing automation platforms.
• Manage audience segmentation, campaign setup, and lead tracking to support targeted marketing activity.
• Ensure data accuracy and maintain robust campaign tracking and reporting processes.
• Monitor campaign performance, identify actionable insights, and recommend optimizations to improve engagement, conversion, and commercial impact.
• Support regular reporting on marketing activity, performance, and pipeline contribution.
• Partner with regional business and growth teams to align marketing activity with business priorities and pipeline objectives.
• Manage multiple stakeholders within the region across practices.
• Collaborate across Global Marketing, acting as a key link between global and regional teams to ensure campaigns are coordinated, consistent, and effectively delivered.
• Support regional…