Specialist, Media Strategy

Specialist, Media Strategy

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem.

These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results.

We're looking for a Specialist, Media Strategy. Candidates must reside within a commutable distance from our Detroit (Troy) or Chicago office for a hybrid work schedule.

PRIMARY RESPONSIBILITIES:

• Client-facing role supporting planning and leading execution of best in class omni channel media campaigns
• Execution of 3P/Managed service consumer promotion and digital media tactics including experiential, sweeps, sampling, digital coupons, rebates, influencers, programmatic, mobile, etc
• Support AdOps by calculating estimated fees for ad tagging & verification, submitting tagging request and monitoring campaign pacing
• End to end campaign management delivering final approved plans to market
• Cross functional collaboration in ensuring all vendor deliverables are met
• Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reporting
• Management of program trackers and timelines
• Management of third party consumer promotions and shopper vendor partners
• Identify new vendors and set up capabilities meetings to educate internal teams
• RFP vendors to develop and collaborate on targeting, rates and refine overall executional plan based on client objective, media strategy and vendor capabilities
• Have clear understanding of campaign set-up, performance, measurement and KPIs, as well as clearly set and communicate performance expectations with internal and external teams
• Ongoing campaign monitoring and management and working with vendors to identify and implement campaign optimizations
• Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results

SKILLSETS

REQUIRED:

• Bachelor's degree in advertising, marketing, related field or the equivalent combination of education and experience
• 1-3 years of shopper, consumer promotions or digital/retail media experience working in an agency setting
• Must be an excellent collaborator, willing to lean in and work closely with internal and external teams
• Must have a strong level of understanding of multiple media including trafficking, optimizing and tagging
• Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questions
• Keen attention to detail with strong mathematical and Microsoft Office / Google Workspace skills including expert proficiency in applications such as Excel/Sheets, PowerPoint/Slides and Word/Docs
• Able to build relationships across the team, department, vendors and clients
• Detail oriented with ability to track and reconcile budgets to fine level of detail

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs…