Director of Strategic Communications

• Develop and steward New Moms' brand architecture, messaging framework, and organizational positioning across New Moms and its social enterprises
• Serve as the organization's brand steward, ensuring consistency in messaging, voice, and visual identity across all communications
• Provide strategic guidance on brand application across departments and initiatives
• Lead strategies that expand New Moms' visibility through media relations, public relations, and thought leadership opportunities
• Partner with leadership to elevate organizational impact stories and position New Moms and its social enterprises as sector leaders
• Develop crisis communications protocols and oversee reputation management
• Develop and oversee the annual communications strategy, including priorities, audiences, channels, and success metrics
• Provide strategic oversight of digital, print, video, and earned media communications
• Evaluate communications performance using data and audience insights to inform future strategies
• Partner with the Development team to strengthen the case for support and fundraising communications
• Provide strategic direction for donor messaging, stewardship materials, campaigns, and fundraising events
• Ensure organizational brand strategy aligns with philanthropic engagement goals
• Supervise and develop the Marketing & Communications Manager
• Partner with leaders across New Moms, Bright Endeavors, and Bright Path to ensure aligned communications strategies
• Serve as a strategic communications advisor to senior leadership and manage external communications vendors as needed
• Participate in department planning, budgeting, and organizational initiatives
• Maintain timely communication, pursue ongoing professional development, and uphold New Moms' values and service model
• Perform other related duties as assigned

• Bachelor's degree required
• Advanced degree in Communications, Marketing, Nonprofit Management, Public Affairs, or a related field preferred
• Seven (7) or more years of progressive experience in communications, marketing, or brand strategy
• Three (3) or more years in a senior leadership or director-level role
• Experience developing organizational brand strategy and messaging frameworks
• Experience supervising staff and leading cross-functional initiatives
• Nonprofit experience strongly preferred; experience with social enterprise, fundraising communications, or human services is a plus
• Outstanding written, verbal, editing, and presentation skills
• Experience developing communications strategies and evaluating effectiveness through data
• Strong project management and organizational skills with the ability to manage multiple priorities
• Proficiency with Microsoft Office; experience with Salesforce preferred
• Familiarity with Adobe Creative Suite or similar design software is helpful
• Valid driver's license with a safe driving record and current insurance

Demonstrates expertise in developing and executing comprehensive brand strategies, messaging frameworks, and communications plans while effectively managing cross-functional teams and enhancing organizational visibility. Proficient in evaluating communication effectiveness through data-driven insights and fostering strong relationships with stakeholders.

• Brand Strategy Development
• Crisis Communications Management
• Data-Driven Communications Evaluation
• Leadership in Nonprofit Marketing
• Project Management

• Communications Strategy
• Brand Messaging Frameworks
• Fundraising Communications
• Organizational Positioning
• Media Relations
• Public Relations
• Digital Communications
• Audience Insights Evaluation
• Cross-Functional Initiative Leadership
• Staff Supervision

• Outstanding Written Communication
• Verbal Communication
• Editing Skills
• Presentation Skills
• Organizational Skills

• Bachelor's Degree
• Advanced Degree in Communications or Related Field

• Nonprofit Management
• Social Enterprise
• Fundraising
• Human Services
• Organizational Impact Stories

• Microsoft Office
• Salesforce
• Adobe Creative Suite