Senior Manager, Omnichannel Marketing and Customer Experience; CX- Hybrid

Senior Manager, Omnichannel Marketing and Customer Experience (CX)

The Senior Manager, Omnichannel Marketing and Customer Experience (CX), will play a pivotal role in shaping and executing integrated marketing strategies, driving brand growth, and aligning cross-functional teams. This role is ideal for a marketing leader with deep experience in omnichannel strategy, customer experience, and marketing execution. The position will report to the Global Strategic Marketing Omnichannel Lead.

Job Summary We are seeking an experienced Senior Manager, Omnichannel Marketing & Customer Experience to lead strategic marketing initiatives that enhance customer engagement and support business growth. This role will collaborate with cross-functional teams to develop and execute integrated marketing programs, drive customer experience initiatives, and deliver impactful communications to leadership stakeholders. Core

Skills:

• Omnichannel Strategy & Customer Experience (CX):
  Proven ability to design and scale integrated marketing systems with a focus on frictionless customer experiences.
• Strategic Leadership:
  Expertise in long-term planning, data analysis, and translating insights into actionable strategies that drive business growth.
• Executive Communication:
  Exceptional written and verbal communication skills, able to craft compelling narratives for executive audiences and other stakeholders.
• Relationship Building:
  Strong interpersonal skills, quickly establishing credibility and fostering collaboration across all levels and geographies.
• Operational Excellence:
  Advanced project management and organizational skills, focused on efficiency, accountability, and results.

Key Responsibilities

• Lead and execute omnichannel marketing strategies and customer experience initiatives.
• Partner with cross-functional teams including marketing, communications, operations, technology, and external partners.
• Drive marketing programs from planning through execution while ensuring alignment with business objectives.
• Monitor campaign performance, analyze key metrics, and provide actionable recommendations.
• Develop executive presentations, strategic updates, and stakeholder communications.
• Manage multiple projects, timelines, and priorities in a fast-paced environment.
• Support customer experience programs and process improvement initiatives.

Required Qualifications

• 10+ years of experience in marketing, customer experience, brand management, or commercial operations.
• Strong background in omnichannel marketing strategy and campaign execution.
• Experience leading cross-functional initiatives and influencing stakeholders at all organizational levels.
• Excellent project management and organizational skills.
• Strong analytical, problem-solving, and decision-making capabilities.
• Exceptional verbal and written communication skills, and interpersonal skills with proven ability to influence without authority.
• Bachelor's degree in Marketing, Communications, Mass Communication/Media Studies, Business or related field.

Preferred Qualifications

• Experience working in large, matrixed organizations.
• Knowledge of customer experience (CX) frameworks and marketing technologies.
• Experience with project management platforms and marketing workflow tools.
• Track record of driving successful marketing programs and business outcomes.