Product and Growth Marketing Manager

The National Restaurant Associationisproud to be part of a highly respected industry that provides hospitality, opportunity, and quality of life. Likethe industry we represent, we have a dynamic, diverse, and inclusive culture grounded in trust, hospitality, collaboration, and innovation. These are the core values that inspire our work and what we seek in an experienced Product and Growth Marketing Manager who will lead marketing strategies that drive awareness, engagement, and growth across our Subscription Services, Partner Solutions, and Workforce Development initiatives.

We provide best-in-classresources and training torestaurantoperators, food service businesses, andhoteliersworldwide. We equip our audience with innovativelearning experiencesutilizinga subscription-basedplatform,as well as offeringbest training to our workforce, focusing on career development and restaurant operationalpractices. The learning products offered by the National Restaurant Association and its family of brands,Restaurant Owner,Serv Safe,Serv Success, National Registry of Food Safety Professionals, and American Hotel and Lodging Educational Institute, haveled the way in training and certifying millions of current and future hospitality workers.

As a key member of the Product and Growth Marketing team, you will lead marketing strategy, go-to-market execution, lifecycle engagement, and growth initiatives across three critical business areas:

• Subscription Services
• Partner Solutions Portfolio (Healthcare HQ and Strategic Partner Products)
• Workforce Development Initiatives

You willbe responsible for driving subscriber growth, customer engagement, partner marketing execution, and workforce program awareness through coordinated marketing campaigns, customer communications, partner enablement, digital marketing initiatives, and cross-functional project leadership.

Working closely with Product Management, Enterprise Marketing, Workforce Development, Business Development, Customer Success, State Restaurant Associations, and external partners, you will execute integrated marketing strategies that drive awareness, adoption, engagement, retention, and revenue growth across multiple product and program portfolios.

Ideal candidates should have 5-10 years of experience in product marketing, growth marketing, subscription services, and/or product-led growth environments. This position requires a collaborative marketer who is both strategic and hands-on, withexpertisein customer acquisition, lifecycle marketing, retention, and revenue growth. The successful candidate brings a strong understanding of modern marketing best practices, a data-driven mindset, and a passion foroptimizingthe end-to-end customer experience.

Position requires a highly adaptable self-starter who thrives in a fast-paced environment.

The work you will do as part of our Product Marketing team will help drive innovative solutions and resources that help strengthen and support the industry's workforce.

We are proud to offer our team members comprehensive benefits, designed to support their financial, professional, and personal well-being. In addition to outstanding healthcare coverage (medical, dental and vision), competitive salaries, generous vacation and leave time, we offer a matching 401(k) plan, a unique collection of corporate discounts and memberships, as well as programs to support career and skills development, including learning and tuition assistance, and so much more.

• Develop and execute go-to-market strategies for  products, services, and enhancements.
• Define positioning, messaging, value propositions, and competitive differentiation.
• Partner with Product Management to drive product launches, adoption, engagement, and retention.
• Support customer segmentation, pricing, packaging, promotional, upsell, and cross-sell initiatives.

• Lead marketing support for onboarding, engagement, retention, renewal, and win-back programs.
• Develop andoptimizeautomated customer journeys across digital channels.
• Monitor key performance metrics including acquisition, conversion, retention, churn, and customer lifetime value toidentifygrowth opportunities.
• Leverage customer research, feedback, and insights to improve growth and customer experience.

• Lead marketing support for Healthcare HQ and strategic partner products, including United Healthcare, Teladoc, Optum Perks,Health Markets, and future partner programs.
• Develop and execute integrated marketing campaigns, co-branded materials, content, webinars, and promotional assets.
• Create marketingplaybooksand co-marketing resources for State Restaurant Associations and strategic partners.
• Monitor campaign performance and identify opportunities to increase partner engagement, product adoption, and growth.

• Support marketing strategies and campaigns for workforce development…