Senior Analyst, Editing​/Writing

Requisition

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life  the only major U.S.

-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, Kitchen Aid, Jenn Air, Maytag, Amana, Brastemp, Consul, and In Sink Erator . In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers.

Additional information about the company can be found at

Whirlpool Corporation is seeking a Senior Analyst Brand Creative (Copywriter) for WoW Studios—our in-house, award-winning creative agency and studio. We're a growing team of passionate, collaborative humans focused on best-in-class advertising, storytelling, and consumer experience across all of Whirlpool's brands, including Kitchen Aid, Whirlpool, Jenn Air, Maytag, and Amana. We're committed to elevating and increasing Whirlpool's output of campaigns, content, design, experiences, and digital innovation across every consumer touchpoint—in-store, film, social, digital, experiential, and more.

This role is onsite at our WoW Studios Chicago or Riverview Campus in Benton Harbor.

In this role, you'll help develop highly conceptual, engaging copy and campaign ideas that drive results and build our brands. Through persuasive writing, sharp storytelling, and strong messaging, you'll solve marketing and consumer challenges that lead to business growth, powerful brands, and the experiences our consumers love—delivering high-quality creative on time and ensuring brand consistency across the entire consumer journey.

WoW Studios is headquartered in the historic Reid Murdoch Building at the edge of Chicago's Riverwalk, with a presence at Whirlpool's Global Headquarters in Benton Harbor, MI.

A portfolio showcasing your copywriting and storytelling experience—sophisticated, concept-driven work across multiple channels (print, film, digital, social, and/or experiential)—is required to be considered for this position, so please include a link to your portfolio on your resume or as an attachment to your application.

• Partner with an art director and creative team to develop innovative, original creative solutions to complex brand challenges, generating fresh ideas and messaging that keep our brands relevant and engaging.
• Apply a strategic understanding of business goals, brand foundations, and target audiences to inform creative decisions and assess broader organizational impact.
• Translate complex briefs into clear concepts and polished deliverables across the consumer journey.
• Craft engaging headlines, persuasive copy, concept write-ups, and messaging structures across print, digital, social, experiential, and video touchpoints.
• Bring brand voices to life across diverse consumer touchpoints, ensuring consistency, clarity, and tone alignment across the consumer decision journey.
• Participate in shoot productions and creative reviews, ensuring written narrative, scripts, and brand storytelling vision are accurately captured and executed.
• Oversee the development of copy assets and story frameworks, collaborating with editors, designers, and production partners to ensure high-quality execution.
• Partner with PGM, PM, production, and design teams to deliver projects on time and uphold brand standards.
• Incorporate feedback from project leadership with a self-critical approach, continually refining work to a high standard.
• Manage your time, deadlines, and goals independently to drive continuous progress.

• High School Diploma or GED
• 3+ years of digital and content creation experience for national or global brands

• Bachelor's degree in English, Journalism, Communications, Advertising, Creative Writing, or related field.
• Demonstrated success across the funnel—from brand-building and awareness to content, commerce, and shopper campaigns across digital…