Marketing Campaigns Manager

Chowbus is a leading AI-powered restaurant technology SaaS platform with deep roots in the North American market. We support thousands of restaurants of every size across the U.S. and Canada, with technology solutions spanningPOS, AI, and digital tools that help restaurants run more efficiently and grow their business. We compete with companies like Toast, Square, Clover, and Menusifu. Our Marketing team plays a direct role in that growth.

We are looking for a Marketing Campaigns Manager to plan and run Chowbus's paid social, Linked In, account-based marketing (ABM), and email marketing programs. You'll build campaigns that generate qualified leads and move restaurant owners toward booking a Chowbus demo, working closely with Sales to target the accounts and regions that matter most.

This is a hybrid role based in our Chicago office.

Paid Social (Meta / Facebook)

• Plan, launch, and manage Facebook and Meta ad campaigns for lead generation, targeting restaurant owners and operators.
• Test creative, audiences, and offers to improve cost per lead and demo conversion.
• Manage budget pacing and bidding strategy across campaigns.

Linked In & B2B Advertising

• Run Linked In campaigns (Sponsored Content, Message Ads, Lead Gen Forms) for demand generation and brand awareness.
• Partner with Sales to align Linked In targeting with target account lists and our ideal customer profile.

Account-Based Marketing (ABM)

• Build and run ABM programs targeting key restaurant groups, multi-unit operators, and enterprise accounts.
• Partner with Sales leadership to identify target accounts and build coordinated outreach (ads, email, direct mail or gifting) across channels.
• Track account engagement and pipeline influence from ABM programs and report results to marketing leadership.

Email Marketing

• Own email marketing strategy: nurture sequences, newsletters, and promotional campaigns that move leads toward booking a demo.
• Build and manage nurture journeys and email automation workflows in Salesforce Marketing Cloud.
• Segment and personalize email campaigns based on lead source, cuisine/industry vertical, and funnel stage.
• Track, measure, and report on the performance of all campaigns, optimizing for pipeline and ROI.
• Partner with the Digital Marketing Manager and Product Marketing Manager to keep messaging and offers consistent across channels.
• Manage the campaigns calendar and budget across paid social, Linked In, ABM, and email.

• 6+ years of experience running B2B marketing campaigns across paid social, Linked In, ABM, and/or email marketing.
• Hands-on experience with Meta Ads Manager and Linked In Campaign Manager.
• Experience with ABM platforms such as Demandbase, 6sense, or Roll Works.
• Experience with email/marketing automation platforms such as Salesforce or Hub Spot.
• Strong analytical skills. Comfortable reading campaign data in a CRM (Salesforce) and adjusting strategy.
• Excellent written and verbal communication skills in English.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.

• Experience marketing to restaurant owners, SMBs, or another vertical B2B audience.
• Experience with A/B testing and conversion rate optimization.
• Experience with a CDP or intent-data tool (for example, Clay or Bombora).
• Experience planning field events, sponsor ships, or in-person activations that support ABM programs.
• Preferred:
  Professional or fluent proficiency in Mandarin Chinese. Most of our team and many of our restaurant partners communicate in Mandarin, so this skill helps you collaborate effectively and understand our customers.

• Competitive compensation package
• Medical, dental, and vision insurance
• 401(k)
• 100% employer-paid Short-Term Disability (STD)
• Company holidays
• Birthday off
• Flexible Paid Time Off (PTO)
• Employee Assistance Program (EAP)

The salary for this role is $85,000–$135,000, depending on experience. This role may also be eligible for a performance bonus.

As set forth in Chowbus’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.