Senior Manager, Demand Generation - North America EV

JOB DETAILS

Senior Manager, Demand Generation
- North America EV

Our mission is to make clean power accessible. We are passionate about making a positive impact on communities and the environment where we work.

We’re designing, financing, building and operating the world’s most sophisticated battery systems to enable the take up of more renewable power, electrifying fleets for cleaner air, and providing clean, portable power including repurposed electric vehicle batteries. Our proprietary software and data analysis optimises operational performance for our customers to reduce emissions and costs.

Since we began in 2017, we’ve raised over £2.7 billion in debt and equity funding and transformed it into >1.2GW of grid-connected batteries live or under contract and c.3,400 electric vehicles supported, including transit buses, school buses and trucks. We have operations in the USA, the UK, Benelux, Australia and New Zealand, with a global headquarters in London.

With offices in Chicago and New York, our rapidly growing company is looking for highly talented and motivated people to join us.

Reporting to our EVP Sales & Marketing, North America, you will be the first dedicated marketing hire for Zenobes North America business. Your job is to build the foundational marketing engine - the systems, processes, content and campaigns - that turn market awareness into qualified pipeline for our Transit, School Bus and Commercial Truck teams across the US and Canada.

This is a generalist, hands‑on, builder role. We are in process of establishing baselines, definitions and outputs for marketing to drive and track pipeline growth - so a big part of the job in year one is building a solid foundation for scaling. This includes delivering consistent marketing activations, defining what a qualified lead looks like for us, establishing lead scoring and handover with sales, and standing up the reporting that lets us measure and improve from there.

You’ll work closely with business development, product and regional teams, and with our centralized Global Marketing team in the UK.

We are looking for someone who can build for scale while staying disciplined about what they focus on in year one. The ideal candidate will have experience managing competing priorities across digital and in‑person channels, and an eye for executing projects with the highest impact. In year one we expect the weight of effort to sit at roughly 60% demand generation and campaign delivery, 25% events, and 15% brand, content and PR.

We will review that balance as the funnel matures.

You will be responsible for delivering against the marketing strategy, owning the work plans and channels related to this, and meeting targets aligned to qualified lead generation, pipeline contribution and marketing ROI. An early and ongoing part of the role is establishing the baselines and systems that make those targets measurable. This includes:

• Defining and tracking marketing-sourced qualified leads (MQLs/SQLs) and pipeline
• Building attribution and full‑funnel reporting in Salesforce and Hub Spot
• Establishing cost-per-SQL and marketing ROI benchmarks, and improving them quarter over quarter
• Prioritizing a focused set of digital campaigns and events each quarter, and showing the pipeline impact of that focused effort
• Establishing the commercial return on our association memberships, sponsor ships and events, and reallocating away from what does not deliver.

• The Marketing strategy for North America is set by the EVP Sales & Marketing with the Global Marketing team. You translate it into a delivery plan: named campaigns, owners, channels and…