Director, Lifecycle Marketing Director Caribou Financial · Chicago, IL, US + Workplace

About Caribou

At Caribou, we care about giving people financial freedom so they can focus on what’s most important to them. Today, less than two percent of Americans refinance their auto loans despite drastic increases in the cost of new and used cars. We see huge potential to help folks reduce their monthly auto expenses, as well as increase the predictability of those expenses over time.

We do this by building technology to pair customers with community banks and credit unions, and ushering them through the process quickly. On average, our drivers save $162/month on their car loans while protecting their investment long term.

Caribou is led by leaders from the technology, automotive, and finance industries. We’re proud to be backed by a great team of investors, including QED Investors, Goldman Sachs, Moderne Ventures, Accomplice, Link Ventures, Motley Fool Ventures and others.

Caribou is seeking an experienced Lifecycle Marketing Director to own and reimagine how we engage customers across the entire journey — from first interaction through conversion, reactivation, and post-funded advocacy.

This is a high-impact role with broad ownership and influence. You’ll set the strategy for how Caribou communicates with customers across channels, using data and experimentation while leveraging AI where it can make communications more personalized and effective. You’ll help build a more intelligent, personalized communications experience — one that makes refinancing easier for customers while driving meaningful growth for Caribou.

You’ll operate as both a strategist and a builder — setting the vision while staying close enough to the work to turn it into reality. You’ll partner closely with leaders across Marketing, Product, Sales & Operations, and Analytics & Data Science to shape how customers experience Caribou and build Lifecycle into a measurable growth engine.

• Own the Lifecycle strategy and communications journey. Set the end-to-end strategy for how Caribou communicates with customers across email, SMS, and call scripting — from pre-submission through conversion, reactivation, and post-funded advocacy. Continuously identify gaps and opportunities and maintain a clear, up-to-date communications architecture.
• Build a sophisticated communications segmentation and personalization strategy. Define how customers are segmented and targeted for Lifecycle communications based on behavior, lead source, intent, Lifecycle stage, and other relevant signals to make every interaction increasingly relevant and effective.
• Drive measurable conversion and growth. Partner closely with Performance Marketing, Brand, Product, Sales & Operations, and Analytics & Data Science to improve the customer journey and deliver measurable conversion lift across the funnel.
• Help shape how AI supports the customer journey. Represent Lifecycle Marketing in cross-functional planning for AI-driven customer decisioning, ensuring communications strategy informs how and when customers are engaged as these capabilities mature.
• Leverage AI within Lifecycle execution. Apply AI to content generation, creative personalization, campaign optimization and other Lifecycle workflows to increase the quality, speed, and personalization of customer communications.
• Set a rigorous experimentation and measurement agenda. Partner with Analytics to establish testing and measurement frameworks, including holdout‑based incrementality testing, that clearly demonstrate the impact of Lifecycle programs on conversion and business outcomes.
• Build for operational excellence and scale. Own Lifecycle marketing platforms and vendor relationships, establish strong processes and governance, and ensure high-quality execution and deliverability as the program grows.
• Ensure communications are compliant by design. Partner closely with Legal and Compliance to establish appropriate review and governance for customer‑facing communications, particularly as personalization and AI‑driven decisioning increase the scale and complexity of customer engagement.
• Lead and develop the Lifecycle team. Manage and develop the Lifecycle Marketing Operations…