Sr Mgr, Content Strategy and Integrated Campaigns

Sr Mgr, Content Strategy and Integrated Campaigns Skip to main content

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Chicago, Illinois time type:
Full time posted on:
Posted Todayjob requisition :
R2050560
** Location
* * GGP Chicago - 350 N Orleans Street, Suite 300
** Business
* * Headquartered in Chicago, IL, GGP is a leading retail real estate company with a portfolio of 95+ high-performing retail assets, encompassing over 95 million square feet of space across the United States. As an owner-operator, we’re committed to creating vibrant destinations that bring people and brands together. With a team of 1,200+ employees and a legacy of leadership in retail real estate, we’re shaping the future of the industry by delivering exceptional value to our partners and the communities we serve

If you’re ready to be a part of our team, we encourage you to apply.
** Job Description
** The Senior Manager, Content Strategy & Integrated Campaigns leads the development, execution, and performance analysis of integrated consumer marketing campaigns and content programs that drive awareness, engagement, traffic, and sales across GGP's portfolio of retail properties. This role sits at the intersection of content strategy, campaign execution, and marketing performance — translating business objectives into scalable, customer-centric initiatives while helping evolve GGP's B2C content approach and improving the tools, workflows, and processes that enable effective marketing cess is measured by the quality and reach of campaigns delivered, the performance of content programs across the portfolio, and the ability to turn marketing strategy into measurable business results through strong cross-functional leadership.
** Responsibilities
* *** Content Strategy & Planning
*** Lead and optimize a holistic content strategy aligned with campaign goals, retailer priorities, customer insights, and broader business objectives.
* Develop and manage integrated marketing calendars aligned to key shopping moments, seasonal campaigns, retailer initiatives, and business priorities.
* Build scalable content frameworks and toolkits that support multiple properties while allowing for local customization.
* Define content architecture, audience messaging pillars, and storytelling approaches in partnership with Creative and Channel teams.
* Ensure content is optimized for audience engagement, SEO/discoverability, and channel performance; incorporate audience insights, consumer behavior trends, and performance data into content planning in partnership with analytics and channel teams.
* Maintain brand consistency across all consumer-facing campaigns and communications.
** Campaign Strategy & Execution
*** Lead integrated, multi-channel campaigns from concept through execution, optimization, and recap.
* Translate business objectives into clear campaign strategies, messaging, positioning, and execution plans.
* Build and manage campaign timelines, deliverables, approvals, and dependencies with strong accountability and collaboration.
* Ensure alignment between campaign strategy, content execution, media/channel plans, and performance KPIs.
* Collaborate with influencers and creators to expand campaign reach and audience engagement.
* Identify opportunities to scale…