DTC Manager

Om Mushrooms Dtc Manager

Om Mushroom is the #1 mushroom brand in retail, and we've built a strong business on Amazon. Our own store, , is the newest part of the company and the one with the most room to grow. There's a lot still to build here, which is what makes it such a good seat. The work you do shows up in the numbers quickly.

This role is focused on  the site, the offers, and the subscribers who buy there. Amazon and our retail partners are a big part of Om's business, and you'll work closely with the teams who run them, but growing our own store is the job.

At Om, we're on a mission to bring the power of functional mushrooms to people everywhere. As a leader in the wellness industry, we combine science, innovation, and nature to create products that support healthier lives.

Joining Om means becoming part of a collaborative, entrepreneurial team where you'll have the opportunity to make an impact beyond the traditional boundaries of an Associate Brand Manager role.

Our culture is grounded in five core values:

• Bold Thinking, Purposeful Action
  - Challenge the status quo and turn great ideas into meaningful results.
• Open Hearts, Clear Voices
  - Communicate openly, assume positive intent, and value every perspective.
• Champion Each Other's Success
  - Celebrate wins and support each other's growth.
• Own It
  - Take accountability, stay solution-oriented, and learn from both wins and mistakes.
• Thrive in Balance
  - Work hard, prioritize thoughtfully, and make space to recharge.

The Opportunity

As DTC Manager, you run the day-to-day of our e-commerce business: the traffic that comes in, the site that converts it, and the subscription program that turns a first order into a customer for years. Plenty of it is still being stood up, so you'll get to shape the thing while you run it.

You own execution on both halves. On acquisition, you direct the media buy, brief and judge the creative, and own the landing pages and offers people land on. On retention, you own the subscription program, the lifecycle program, and the merchandising that grows how much each customer is worth over time. You own the promotional and marketing calendar that sequences all of it.

Most of the work reaches customers through agencies, so managing them well is not a side task. It is the job.

How You Work

You're AI-native. Not "I've used ChatGPT." You have built your own workflows, prompts, or lightweight tools that compressed real work, and you reach for AI before doing something the slow way.

This matters here more than at most brands. Om runs an internal AI system that already handles a large share of DTC analysis, reporting, catalog operations, and creative production. You will be its primary operator, and how much you get out of it is the difference between running one channel and running a whole business by yourself. You don't need to be an engineer.

You need to be the kind of person who has already replaced parts of their own job with it.

What You'll Do

Acquisition & Paid Media

• Run the day-to-day paid program across Meta and Google, working through our media agency: budgets, pacing, campaign structure, and weekly optimization against CAC and MER targets.
• Own the creative pipeline for performance. Write the briefs, pick the angles, pressure-test the hooks, and judge what's working from the data instead of from taste. You should be able to look at an ad and say why it's failing.
• Own landing pages, offers, and promo mechanics end to end. Build them, test them, and keep the calendar honest.
• Manage SEO, blog, and affiliate as supporting acquisition surfaces, including the product placements inside content.
• Keep tracking trustworthy. UTMs, consent, server-side events, and conversion actions all have to be right or every number above is fiction.

Site, Merchandising & CRO

• Own  on Shopify Plus: day-to-day merchandising, navigation, PDPs, collection pages, discounts, and promo banners.
• Run the queue with our web agency. Write clear briefs, prioritize the backlog, and QA every build before it goes live.
• Run A/B and price/offer tests, read them honestly, and ship the winners.
• Support our sister brand, Mushroom Matrix, on the same stack (roughly 15% of the work), including its pet line.

Retention, Subscription & Customer Value

• Grow what each customer is worth. This is a number you carry, not a byproduct. You raise it through cross-sell into adjacent products, upsell into larger pack sizes and better plans, bundle attach, post-purchase offers, and keeping people engaged between orders.
• Own the subscription program in Skio: subscription start rate, cancel and save flows, swaps, skips, pauses, dunning, plan upgrades, and pricing changes.
• Own the email and SMS relationship with our lifecycle agency. Review and approve every send, plan the flows and campaigns, and hold the work to brand and offer accuracy.
• Build the loyalty and repeat-purchase side of the business: reviews, referrals, win-backs, replenishment moments, and the reasons a customer comes back a fourth time.
• Hold yourself to the…