Education Marketing Manager

Education Marketing Manager – On-Campus Programs

Location:

Chicago, IL (Hybrid)

Employment Type:

Full-Time Compensation: $60,000 Salary The compensation above is the estimated hiring wage for this position. Final offers are determined based on a variety of factors including skills, experience, qualifications, internal equity, and other job-related considerations. Shape the Story. Advance the Mission. Moody Bible Institute is seeking a strategic, audience-focused Education Marketing Manager – On-Campus Programs to help connect prospective students with life-changing educational opportunities grounded in biblical truth.

In this role, you will develop and execute integrated marketing strategies that support awareness, recruitment, enrollment, and engagement for Moody's on-campus programs. Working collaboratively with Admissions, academic leaders, and Marketing & Strategic Communications teams, you will help translate institutional priorities into compelling marketing campaigns that inspire the next generation of Christian leaders.

About Us Moody Bible Institute is a Christ-centered higher education and media ministry dedicated to equipping people with the truth of God's Word. Through trusted biblical teaching, media, and educational resources, Moody reaches audiences around the world with the gospel and seeks to make a lasting Kingdom impact.

The Opportunity The Education Marketing Manager serves as a strategic marketing partner for assigned on-campus education programs, helping drive recruitment and enrollment goals through audience-centered, data-informed marketing initiatives. This role is responsible for developing integrated marketing strategies, managing campaigns across multiple channels, and ensuring alignment with Moody's brand, mission, and enrollment objectives.

What You'll Do Develop and execute integrated marketing strategies that support awareness, lead generation, recruitment, enrollment, and yield goals. Serve as the primary marketing partner for assigned academic and enrollment stakeholders, translating priorities into actionable campaigns and initiatives. Collaborate closely with Admissions to support recruitment strategies and optimize the prospective student journey. Create audience-focused messaging and campaigns for prospective students and key influencers, including parents, pastors, churches, alumni, and other constituents.

Coordinate integrated marketing efforts across creative, digital marketing, social media, web, video, communications, radio, CRM/email, and Business Intelligence teams. Analyze market research, enrollment data, audience insights, and campaign performance to identify opportunities and improve results. Oversee development of marketing and recruitment materials while ensuring consistency with Moody's brand standards. Support digital and web strategies to ensure program content remains current, engaging, and aligned with recruitment priorities.

Manage assigned budgets and vendor relationships, ensuring resources are used effectively to achieve strategic objectives. Identify and develop student, faculty, alumni, and program stories that demonstrate the distinct value of a Moody education. Support key recruitment events and institutional initiatives through coordinated marketing and communications efforts. Stay informed of higher education marketing trends, audience behaviors, emerging technologies, and competitive dynamics.

Perform other duties as assigned.

Qualifications Required Bachelor's degree in Marketing, Communications, Business, or a related field. 4 to 6 years of professional marketing experience. Strong written and verbal communication skills. Experience developing and executing integrated marketing campaigns. Digital marketing and audience segmentation experience. Experience using data and performance metrics to guide marketing decisions. Strong strategic planning, organization, and project management skills. Ability to manage multiple priorities in a fast-paced environment.

Demonstrated success building collaborative relationships across teams and stakeholders. Strong attention to detail with the ability to maintain a strategic perspective.…