Senior Manager SDL KIND

Are you energized by turning breakthrough ideas into market-defining realities? As the Senior Manager, Strategic Demand Leadership (SDL) - Innovation , you will sit at the dynamic intersection of strategy, commercialization, and execution. Serving as the vital commercial bridge between brand innovation and marketplace reality, you will champion multi-channel launch strategies for brand portfolios with a scope of up to $800M NSV .

You will orchestrate cross-functional teams across Sales, Innovation Marketing, R&D, Consumer Insights, and Revenue Growth Management to translate consumer whitespace into high-impact growth.

In this pivotal role, you will shape how new products show up on shelves and screens-driving trial, brand awareness, distribution velocity, and sustainable profitability across key retail partners. If you are an agile, commercially minded leader who thrives on navigating complexity, shaping category-first selling stories, and delivering measurable business results, this is your opportunity to leave an enduring mark on iconic brands.

• Experience: Minimum of 5 years of commercial experience in CPG marketing, innovation commercialization, commercial strategy, category management, or demand planning.
• Launch Track Record: Proven experience leading the commercialization, go-to-market planning, and customer activation of new product launches within a consumer-packaged goods (CPG) environment.
• Analytical & Strategic Agility: Consultant-style analytical toolkit with structured problem-solving skills and the ability to move seamlessly between long-term strategic vision and hands-on execution.
• Customer & Shopper Acumen: Demonstrated expertise in developing comprehensive consumer, shopper, and customer strategies, activations, and promotional plans.
• Market Insights: Strong fluency in category trends, competitive dynamics, shopper behaviors, and translating consumer insights into commercial advantages.
• Leadership & Influence: Proven ability to influence, align, and mobilize cross-functional partners and senior stakeholders without direct authority.
• Communication
  
  Skills:
  
  Exceptional interpersonal, stakeholder management, storytelling, and presentation capabilities.
• Preferred / Nice-to-Have: Working knowledge of Sales & Operations Planning (S&OP) processes and Strategic Revenue Growth Management (RGM) principles.

Are you energized by turning breakthrough ideas into market-defining realities? As the Senior Manager, Strategic Demand Leadership (SDL) - Innovation , you will sit at the dynamic intersection of strategy, commercialization, and execution. Serving as the vital commercial bridge between brand innovation and marketplace reality, you will champion multi-channel launch strategies for brand portfolios with a scope of up to $800M NSV .

You will orchestrate cross-functional teams across Sales, Innovation Marketing, R&D, Consumer Insights, and Revenue Growth Management to translate consumer whitespace into high-impact growth.

In this pivotal role, you will shape how new products show up on shelves and screens-driving trial, brand awareness, distribution velocity, and sustainable profitability across key retail partners. If you are an agile, commercially minded leader who thrives on navigating complexity, shaping category-first selling stories, and delivering measurable business results, this is your opportunity to leave an enduring mark on iconic brands.

• Experience: Minimum of 5 years of commercial experience in CPG marketing, innovation commercialization, commercial strategy, category management, or demand planning.
• Launch Track Record: Proven experience leading the commercialization, go-to-market planning, and customer activation of new product launches within a consumer-packaged goods (CPG) environment.
• Analytical & Strategic Agility: Consultant-style analytical toolkit with structured problem-solving skills and the ability to move seamlessly between long-term strategic vision and hands-on execution.
• Customer & Shopper Acumen: Demonstrated expertise in developing comprehensive consumer, shopper, and customer strategies, activations, and promotional plans.
• Market Insights: Strong fluency in category trends, competitive dynamics, shopper behaviors, and translating consumer insights into commercial advantages.
• Leadership & Influence: Proven ability to influence, align, and mobilize cross-functional partners and senior stakeholders without…