More jobs:
Marketing Lead
Job in
Chicago, Cook County, Illinois, 60290, USA
Listed on 2026-09-04
Listing for:
TransPerfect
Full Time
position Listed on 2026-09-04
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Communications, Event Management & Planning, Marketing Strategy
Job Description & How to Apply Below
- As the Marketing Manager at Technicolor Games, you will drive brand awareness, thought leadership, and demand generation across our global markets
- You’ll play a critical role in shaping how the world’s leading developers and publishers perceive Technicolor Games, building our presence through compelling content, events, and digital campaigns
- This is a B2B role focused on client engagement — not game launches — ideal for someone who thrives at the intersection of creative services, tech, and storytelling
- Marketing Strategy & Brand Positioning
- Develop and implement integrated marketing plans to elevate Technicolor Games’ global profile
- Craft messaging and positioning that reflects our creative capabilities and client-first approach
- Partner closely with Sales and Production to align marketing efforts with business goals
- Content & Thought Leadership
- Lead the creation of high-impact content including case studies, blogs, videos, presentations, and whitepapers
- Build narratives that showcase our talent, craft, and client partnerships
- Manage external creative partners, writers, and vendors as needed
- Campaigns & Lead Generation
- Plan and execute digital marketing campaigns across channels like Linked In, email, and industry platforms
- Optimize content and campaigns for lead generation, conversion, and pipeline acceleration
- Events & Community Engagement
- Support event strategy and execution for industry conferences (e.g., GDC, Gamescom, XDS, Tokyo Game Show)
- Create collateral and booth assets, coordinate with BD teams, and manage post-event follow-up content
- Analytics & Optimization
- Track marketing KPIs and report on campaign performance, content engagement, and ROI
- Use insights to inform future campaigns and continuously improve output
- Collaboration & Cross-Functional Alignment
- Work closely with global teams across sales, production, PR, and HR to align messaging and timing
- Support internal communications and employer branding initiatives when needed
- Strong copywriting and content development skills
- 4–6 years of experience in B2B marketing, ideally in gaming, tech, entertainment, or creative services
- Excellent organizational and project management skills
- Familiarity with platforms like Hub Spot, Linked In Ads, Google Analytics, and CMS tools
- Creative, self-driven, and passionate about storytelling in the games industry
- Experience building and executing digital campaigns and lead-gen strategies
- Understanding of the video game development pipeline and creative service providers
- International marketing or multi-language content experience
- Experience supporting sales enablement and ABM (account-based marketing)
- Familiarity with motion graphics, video production, or presentation design tools
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