Senior Account Executive, Digital & Web Strategy

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work.

Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

Senior Account Executive, Digital & Web Strategy

Do you enjoy understanding how people discover, experience and engage with brands online? Are you curious about how websites, content, search, social media and AI-powered discovery work together to shape the digital experience? As a Senior Account Executive, Digital & Web Strategy at Zeno, you will help develop digital strategies across websites, content, search, social media and emerging AI-driven discovery. Working closely with senior strategists and cross‑functional teams, you will use research, audience insights and performance data to identify opportunities and develop recommendations that strengthen how brands show up across digital channels.

This role is ideal for a curious and analytical digital strategist who enjoys both investigating complex questions and translating findings into clear recommendations. You’ll have the opportunity to own strategic work streams, contribute to client engagements and build expertise across web strategy, SEO, generative engine optimization (GEO), social media and digital performance.

Digital & Web Strategy:
Support the development of integrated digital strategies across websites, content, search, social media and AI‑powered discovery, connecting audience needs with client objectives and digital opportunities.

Research & Digital Insights:
Conduct website, content, search, social and competitive audits to identify audience behaviours, performance trends, gaps and opportunities that inform strategic recommendations.

Search, SEO & AI Discovery:
Support SEO and GEO strategies by analysing search behaviour, organic visibility, keywords, AI‑generated responses, citation patterns and competitive performance across traditional and AI‑powered search experiences.

Website & Content Strategy:
Contribute to website and content strategies spanning user journeys, content organisation, channel roles, content priorities and optimisation roadmaps.

Social Media & Audience Strategy:
Analyse audience behaviours, platform dynamics and social performance to help develop channel and content strategies that strengthen engagement and digital experiences.

Measurement & Optimisation:
Analyse website, search, social and content performance to identify trends and opportunities for ongoing optimisation while translating data into actionable recommendations.

Client & Cross‑Functional

Collaboration:

Develop clear client deliverables, present findings and partner with account, design, analytics, creative and digital teams to support integrated programmes.

3+ years of experience in digital strategy, communications, marketing or related fields, with experience across website strategy, content strategy, search, social media, audience research or digital analytics. Strong research and analytical skills with some experience translating findings into clear insights and strategic recommendations. Working knowledge of website and content strategy, including auditing, user journeys, content organisation and optimisation. Understanding of SEO, keyword research, organic visibility and evolving search behaviours.

Familiarity with generative AI, AI‑powered search and GEO, with curiosity about how these technologies are changing digital discovery. Understanding of social media strategy, including audience behaviour,…