Group Strategy Director, Commerce

We’re seeking aGroup Strategy Director, Commerce to lead the development, growth, and strategic direction of the eCommerce Strategy discipline across the agency. This role is pivotal in scaling oure Commerce Practice, driving thought leadership, and ensuring strategic excellence across all clients and categories.

This leader will oversee a growing team ofeCommerce

Strategy Directors and junior strategists, ensuring consistency in approach,methodology, and outputs surrounding our eCommerce work.

Partnering closely with

Creative and

Account leads this rolewillshapeomnichannel strategies that push boundaries and deliver measurable impact across major retailers (Amazon, Walmart, Target) and marketplaces.

Thisrole is both visionary and hands-on, building infrastructure and frameworks, mentoring talent, and contributing directly to business development and client innovation.

Strategic Leadership & Governance

• Define and scale strategic frameworks and toolkitsthat standardize excellence across all eCommerce clients,ensuring every engagement is underpinned by best-in-class thinking, repeatable processes, and insight-driven methodologies

• Create and enforce governance standards that outline how strategy is developed, implemented, and optimized,including QA protocols, KPI frameworks, strategic intake processes and performance benchmarks that ensure accountability and operational rigor

• Oversee strategy development across a portfolio of clients, ensuring there’sa consistent elevation of strategic output

• Collaborate with Creative and Account leadership to drive holistic, high-performing campaign strategies

Team & Practice Development

• Lead, mentor, and grow a team of Strategy Directors and junior strategists

• Develop onboarding, training, and development plans to scale team capabilities

• Champion a culture of curiosity, experimentation, and learning within the practice

• Partner with HR and leadership on recruitment and team design as the practice scales

Thought Leadership & Innovation

• Stay ahead of marketplace changes, retailer algorithms, and emerging technologies

• Serve as a thought leader in eCommerce, contributing to industry panels, case studies, andagency education

• Lead development of proprietary methodologies across SEO, AEO, GEO, and digital shelf optimization

• Represent the agency in key client strategy presentations, thought leadership initiatives, and new business pitches

Business Development & Client Growth

• Serve as a strategic lead on new business efforts—translating client challenges into strategic solutions

• Partner with Business Development to evaluate RFPs, develop pitches, and scope strategic solutions

• Consult across clients toidentifynew strategic opportunities and deepen client relationships

• Ensure all strategy engagements are measurable, actionable, and tied to client business outcomes

• 10+ years in digital strategy with at least 4-5 years leading eCommerce-focused initiatives

• Leadership experience mentoring and managing strategy teams

• Experience in CPG and Retail verticals

• Deep knowledge of major retailer platforms (Amazon, Walmart, Target, etc.), SEO, PDP strategy, and content syndication tools

• Experience with platforms like Helium 10, Walmart Connect, Amazon Ads / Vendor Central,Profitero,Stackline, Salsify,Vizit, or similar

• Strong strategic thinking with ability to zoom in/out from vision to execution

• Strong grounding in brand strategy, and the role eCommerce plays in the broader brand-building and brand experience ecosystem

• Understanding ofthe global landscape of eCommerce: diversity/exclusivity of channel, etc.

• Highly collaborative and proactive, with experience partnering across creative, copy, insights, and client service teams

• Strong understanding of major retail media platforms -…