Senior Integrated Campaign Specialist

Responsibilities

• Develop and execute integrated, multi-channel marketing campaigns aligned with business priorities, growth objectives, and target client segments
• Partner with product, sales, client marketing, and distribution teams to translate business goals into measurable marketing strategies
• Create strategic campaign briefs defining audience, messaging, channel strategy, KPIs, and success metrics
• Use audience insights, competitive intelligence, and market trends to inform campaign strategy and positioning
• Develop and optimize audience-centric customer journeys across channels to improve conversion throughout the marketing funnel
• Drive demand generation initiatives, including audience segmentation, lead generation, nurture strategies, lead scoring, sales enablement, and lead lifecycle optimization
• Monitor and analyze campaign, lead, and pipeline performance to optimize marketing effectiveness, improve ROI, and support business growth
• Collaborate with content, creative, digital, and product marketing teams on audience-centric messaging and thought leadership programs
• Own day-to-day campaign management, including timelines, deliverables, stakeholder communications, and issue resolution
• Lead cross-functional campaign work streams and ensure stakeholder alignment and accountability
• Partner with agencies, publishers, and vendors to optimize campaign execution and investment performance
• Support campaign reporting, budget management, and operational processes
• Stay current on industry, client, and marketing trends and identify innovation and growth opportunities

Requirements

• 7+ years of experience in integrated marketing, campaign strategy, demand generation, or related roles within asset management
• Deep understanding of financial advisors and institutional investor audiences
• Experience developing audience-centric customer journeys across channels, including journey mapping, nurture strategies, content orchestration, and conversion optimization
• Experience building integrated campaign strategies aligning audience insights, messaging, channel strategy, lead generation, sales enablement, and measurement
• Demonstrated success developing and executing marketing programs that drive engagement, qualified leads, pipeline growth, and measurable business outcomes
• Ability to analyze campaign, lead, and pipeline performance data and translate insights into actionable recommendations
• Ability to build cross-functional partnerships, align stakeholders around shared objectives, and influence marketing strategy and best practices
• Hands-on experience with marketing automation and CRM platforms, including Marketo and Salesforce
• Strong project management, stakeholder management, and executive communication skills
• Knowledge of regulatory requirements related to asset management marketing and advertising
• Strategic, data-driven and results-oriented approach with a strong commercial mindset
• Must be authorized to work in the U.S. without employment-based visa sponsorship now or in the future

Core Competencies

Demonstrates expertise in developing and executing integrated marketing campaigns that drive engagement and measurable business outcomes, with a strong focus on audience-centric strategies and data-driven decision-making. Proficient in managing cross-functional partnerships and optimizing marketing performance through analytics and insights.

• Integrated Marketing
• Campaign Strategy
• Demand Generation
• Marketing Automation
• Stakeholder Management

• Audience-Centric Customer Journeys
• Lead Generation
• Conversion Optimization
• Campaign Performance Analysis
• Journey Mapping
• Content Orchestration
• KPI Development
• Sales Enablement
• Marketing Program Execution
• Data-Driven Decision Making

• Project Management
• Executive Communication
• Cross-Functional Collaboration
• Influencing Strategy
• Problem Solving

• Asset Management
• Financial Advisors
• Institutional Investors
• Regulatory Requirements
• Marketing Trends

• Marketo
• Salesforce