Senior Account Executive, Sports Marketing

Job Description

Optimum Sports is the dedicated sports marketing agency within OMG. Unlike traditional sports marketing agencies, Optimum Sports operates in both the Sports Sponsorship and Sports Media landscapes. With the combination of both disciplines under a single offering, Optimum Sports is able to provide its clients with unique and advantageous marketplace leverage through which it delivers cohesive, multi-platform sports marketing strategies. Ingrained with the latest research and ROI tools, Optimum Sports facilitates everything from Ideation to Execution to Actualization.

Omnicom Media

Media

Media Planning and Buying

Optimum Sports is the dedicated sports marketing agency within OMG. Unlike traditional sports marketing agencies, Optimum Sports operates in both the Sports Sponsorship and Sports Media landscapes. With the combination of both disciplines under a single offering, Optimum Sports is able to provide its clients with unique and advantageous marketplace leverage through which it delivers cohesive, multi-platform sports marketing strategies. Ingrained with the latest research and ROI tools, Optimum Sports facilitates everything from Ideation to Execution to Actualization.

Our approach integrates media, investment, property, and insights to develop strategy, manage negotiation and execution, and evaluate performance of partnerships. Established in 2003, we continue to innovate in the sports marketplace and build solutions for our constantly evolving world.

We are looking for an experienced Senior Associate to provide internal strategic support and to manage external communication. He/she provides OMG strategy teams with real time marketplace insights to inform communications planning. The Account Executive also leads in the development and implementation of sports-focused sponsorship and media strategies designed for clients to create customized multi-platform programs. Externally, Account Executive's manage relationships across the sports media and property marketplaces with the ultimate goal of maximizing partnership value.

Passion for sports is a must; experience working within sports marketing and/or media landscape

Highly organized, with the ability to manage multiple lines of communication and prioritize many simultaneous deliverables

2 years+ in the sports marketing/media industry, with an understanding of TV media and sponsorship (features, integrations, etc.)

Extremely strong communicator, both written and verbal – in person and on conference calls

Creative thinker who has the ability to develop unique ideas, solutions, and programs

Strong background in client services and account management

• Assist with sports idea generation within agency team while facilitating client-facing sell through
• Work with clients/networks/leagues to develop custom integrations or alter existing elements to fit within overall program
• Aid in determination of optimal asset mix + branding elements within sponsorship proposals
• Employ strategies and tactics across multi-platform partnerships that deliver on KPI’s

• Implementation, tracking, and valuation of cross-channel media and partnership activation
• Create and implement optimal media and sponsorship management process including timeline tracking and internal/external approvals
• Construct and present impactful program recaps designed to optimize future strategy and tactics alongside the Marketing Science team

• Support Strategy teams with actionable insights across media channels
• Work with agency partners to develop holistic sports-first platform planning that tie into overall brand strategy
• Provide overviews and trends of current broadcast rights and consumption across properties
• Act as direct liaison between client and dedicated Optimum Sports and Resolution Media investment teams
• Maintain budget trackers and flowcharts for internal and client facing reporting
• Assist in Ad Hoc planning requests based on client briefs and new opportunities

Optimum Sports is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

#sports $50,000-$95,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are…